Mihnea got into advertising when he was 19 in Bucharest, Romania. In the years that followed, he worked in Hamburg, Paris, London, Madrid, Toronto and New York. The work he created and creative directed over the years has won over a hundred awards (Cannes lions, Clio, D&AD, One Show, ANDY, New York Festivals, London International Awards, Eurobest, Epica) and mean comments on some advertising blogs. Mihnea likes to think of new things to say or new ways to say the same things. He really enjoys that stuff. That, and raccoons. Mihnea thinks that raccoons are cool. Since 2017, he is the Global Creative Director in Publicis Milan, overseeing all the global work for DIESEL and Heineken digital.