Executive CD & Partner | SUPERHUMANS

Luca started his career in 1982 as an Art Director in McCann-Erickson. He joined Saatchi & Saatchi in 1991 as Creative Director. After 16 years at Saatchi, in 2007 he founded, together with Francesco Taddeucci, The Name. From 2009 to 2011 he was the Group Executive Creative Director at DDB Italy. In 2011-2012 he was the Creative Director at Lowe Italy. In July 2012, in partnership with Francesco Taddeucci, he created Humans. In January 2017 Humans merges with Superegg, starting SuperHumans.


1. What was your very first job?

My first job was exactly the same of today! I started an internship at Troost Campbell Ewald as a Junior art director. No University, no advertising schools, at nineteen years old I started learning my job on field, like an artisan.

2. Please describe, in your own words, what your job is and what work it entails.

In SuperHumans we create ideas. Some of them you can see and touch, some others you can participate in, some you can read, or listen to, or (it rarely happens) ignore. We are a cross between a big-idea experienced shop and a small, lively start-up. Because heavy doesn’t work. Not today.

3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was the train of events that brought you to where you are today?

I loved arts, I loved drawing and since I was in school I loved to invent short stories about teachers or classmates, playing also with words. That lead me to one world: advertising. I tried to understand it thanks to a friend who worked for a multinational agency in Rome.

4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

I get inspired by everything that’s around me. Especially in the today's completely fluid industry, every news, every image, every movie or song can inspire in finding insights to build and to bring good crafting of ideas.

5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

The Salvatore Ferragamo Signorina Perfume campaign is one of my favourite pieces. In a world full of CGI and post production, we moved to the exact opposite direction: we did a step back to the reality and, inspired by the theatrical scenography, we created a set where everything was build and moved by hand.


Creative Director | LEO BURNETT
Executive CD & Partner | SUPERHUMANS
Head of Gbl Brand Comm. | MASERATI
International Brand Image Sr. Mgr | POMELLATO
Global Communication Manager | MOLESKINE
Head of Brand & Trading Communication | SKY
WW Omnichannel Retail Dir. | MAISON MARGIELA
Creative Director | DUDE
Media Marketing Manager | BORBONESE
Global PR Manager | PHILIPP PLEIN
Creative & Digital Director | TBWA
Executive Creative Director | PUBLICIS
Executive Creative Director | DDB
Creative Dir. | VICE Fashion & Luxury Group Italy
Communication Director | CARTIER
Co-Founder & Chief of Innovation | THE BIG NOW
Art Direction Brand Specialist | BULGARI
Communication Director | ADIDAS
Dir. of Media & Production | ETRO
Head of Advertising | ENI gas e luce
Creative Director | CUCCO
Head of Mktg & Comm. | PRIVALIA GROUP
Group Chief Marketing Officer | BARILLA
Creative Director | SARTORIA
Head of Digital, Mktg & Retail | NYX - L'ORÉAL
WW Comm. & Marketing Dir. | GILMAR
Design Curator & Journalist
Head of PR & Communication | YOOX
President | BRANDCOT
WW Visual Design Manager | BULGARI
Creative Director & Partner | M&C SAATCHI
Senior Print Designer | EMILIO PUCCI
Global Digital CD | PUBLICIS ITALY
Global Creative Director | SAATCHI & SAATCHI
External Communication Mganager | IKEA
Head of Communication | VHERNIER
Founder & Creative Director | MACSIOTTI
Board Member | ADCI
Communication Director | FAY
Creative Director
Creative Digital Project | DSQUARED2
Executive Creative Director | ARMANDO TESTA
Creative & Sr. Art Dir. | CONVERSION AGENCY
Global Head of Content & Media | DIESEL
Mktg Mgr | ICR Cosmetics & Founder LABSOLUE
Global Head of Creative Production | DIESEL
WW Image Production Sr Mgr | ETRO
Communication Lead | MICROSOFT ITALY
CEO/Creative Partner | AUGE HQ
Head of Social Media | ELISABETTA FRANCHI
Head of Mktg & Comm. | FABIANA FILIPPI
General Mgr Italy & Greece | COTY PRO. BEAUTY
Global Communication Director | HOGAN
Creative Production Director | WE ARE SOCIAL
Creative Director | DUDE
Media & Digital Comm. Mgr | ROBERTO CAVALLI
Exec. Creative Dir. | YOUNG & RUBICAM
WW Head of Digital | VERSACE
WW Head of Digital & CRM | ILLYCAFFE
Creative Director | RUINI STUDIO
Head of Strategic Innovation - SVP | PIAGGIO
Brand Manager | BEIERSDORF
Head of Communication & Digital Mktg | ASPESI
Head of Marketing & Communication | AGNONA
Head of Digital & Content EMEA | ALFA ROMEO
Digital & Content Mgr | PAULA CADEMARTORI
Chief Marketing Operations | TRUSSARDI
Sr. Brand Marketing Mgr | VF CORPORATION
Chief Global Marketing & Communication | PINKO
Creative Director | STUDIO BLANCO
Sr. Art Director | YOOX
Executive Creative Director | FCB
Advertising & Comm. Mgr | BASICNET
Global Marketing Manager | RAY-BAN
Group Creative Director | FCB
Marketing Creative Director | BOTTEGA VENETA
Creative Director | LUXOTTICA
Chief Digital Officer | ETRO
Image Production Manager | TOD'S
CEE Content Lead | COCA-COLA
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