Luca ALBANESE

1. What was your very first job?

My first job was exactly the same of today! I started an internship at Troost Campbell Ewald as a Junior art director. No University, no advertising schools, at nineteen years old I started learning my job on field, like an artisan.

2. Please describe, in your own words, what your job is and what work it entails.

In SuperHumans we create ideas. Some of them you can see and touch, some others you can participate in, some you can read, or listen to, or (it rarely happens) ignore. We are a cross between a big-idea experienced shop and a small, lively start-up. Because heavy doesn’t work. Not today.

3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was the train of events that brought you to where you are today?

I loved arts, I loved drawing and since I was in school I loved to invent short stories about teachers or classmates, playing also with words. That lead me to one world: advertising. I tried to understand it thanks to a friend who worked for a multinational agency in Rome.

4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

I get inspired by everything that’s around me. Especially in the today's completely fluid industry, every news, every image, every movie or song can inspire in finding insights to build and to bring good crafting of ideas.

5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

The Salvatore Ferragamo Signorina Perfume campaign is one of my favourite pieces. In a world full of CGI and post production, we moved to the exact opposite direction: we did a step back to the reality and, inspired by the theatrical scenography, we created a set where everything was build and moved by hand. https://vimeo.com/206220564