Luca started his career in 1982 as an Art Director in McCann-Erickson. He joined Saatchi & Saatchi in 1991 as Creative Director. After 16 years at Saatchi, in 2007 he founded, together with Francesco Taddeucci, The Name. From 2009 to 2011 he was the Group Executive Creative Director at DDB Italy. In 2011-2012 he was the Creative Director at Lowe Italy. In July 2012, in partnership with Francesco Taddeucci, he created Humans. In January 2017 Humans merges with Superegg, starting SuperHumans.