Giulia VIRZO

Image Production Manager | TOD'S

Graduated in 2002 in Communication and Advertising, focused in History of Fashion and Lifestyle she worked as Head of Communications and Public Relations for a jewellery brand for 4 year before to try the “agency world” with ad Mirabilia, a well-known Public Relations and Communications agency as Producer and Event Manager.Moved in Formapura in 2009, the in-house creative agency of Tod's Della Valle Group as Event and Advertising Manager for the Tod's, Hogan, Fay and Roger Vivier Brands till the April 2012 when Formapura was definitively acquired by the TOD'S Group. Currently in Tod’s as Brand and Product Image Supervisor on all the communication projects.   Clearly oriented to human relationships which are the essential basis both in business or personal side. Constructively curious, dynamic, she loves traveling both for business and pleasure. Passionate about aesthetics, she also has a bachelor as make-up artist and a real passion for black/white photography.


1. What was your very first job?

I’ve been Communication Manager in a jewels company for 4 years. It was my very first real job, it was funny but really hard at the same time. 

2. Please describe, in your own words, what your job is and what work it entails.

I am currently responsible for the Tod’s Brand and Product image on all the communication projects (advertising campaign, catalogues, web, e-commerce, BTL, editorials, special projects, look book, press releases, etc.).  I work both with the Style Office and Production as well as with worldwide Press Offices on fashion contents and product image of the man/woman collections.  I supervise the product names usability, rights and registration coordinating with Legal Dept. 

3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?

I was like 4 or 5. When I was ill (like all the children are) I didn’t just relax and claim mom attentions: I stand in my bed with paper, scissors, colors and use to create paper toys. my favorite one was that little paper doll that need to be dressed. I spent hours and hours to design all kind of dresses, accessories etc…and then I use to invent advertising campaign drawning the images and inventing the claim….that moment I understood that my road was the fashion&creativity communication world.

4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

I feel lucky because I’m very curious. That’s why I get inspiration from everything around me, internet of course is a good way but not the only one. In this digital era I think that the ideas come still from the real world.

5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

The Tod’s with La Scala project.


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