WW Omnichannel Retail Dir. | MAISON MARGIELA

He has lived in six different countries (Italy, England, Holland, Finland, Argentina, France), and worked in four different industries (FMCG, sporting goods, electronic goods, fashion/luxury). In 2000, even though online shopping started to emerge, he launched Nike ID in Niketown London. Later on, in 2007, he created some of the first consumer generated content interactive campaign at Nokia when social networks were hardly there. Former President EMEA at Bottega Veneta, SVP Digital and eBusiness at KERING, he now leads Omni-channel and innovation at Maison Margiela. Fashion designer, John Galliano decided to use the new concept store design that he has been working on as the stage for the haute couture ‘Artisanal’ show last July. It’s probably the first time ever in fashion history that retail climbs up to the main stage.


1. What was your very first job?

Picking up dead pigeon at a local shooting range to fund my friends’ free radio. Then I worked as sky instructor that was better paid.

2. Please describe, in your own words, what your job is and what work it entails.

Omni-channel is just marketing in the digital age, but my real job is to manage people and lead them to out of their comfort zone, make them aspiring to aim for more.

3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What were the train of events that brought you to where you are today?

There is not a specific moment, but a never ending sum of them. Probably the first one was my grandfather, he was the Head of Communication at Ducati before the war. He was in the Academy of Art in the 1920s. Mom used to drop me at his studio when I was 10. He was clever, witty, curious, and very inspiring for all his life.

4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

Diversity, younger generations, smart/humble/curious people (it’s key that they have those 3 characteristics combined), reading, switch off and travel alone.

5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

The new Maison Margiela concept store (not open yet), John Galliano liked it so much with the concept that he decided to use it as the stage for the haute couture show last July. I believe it’s the first time in the fashion history that a store concept has reached that level of importance to a creative director -and not a banal one.


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Executive CD & Partner | SUPERHUMANS
Head of Gbl Brand Comm. | MASERATI
International Brand Image Sr. Mgr | POMELLATO
Global Communication Manager | MOLESKINE
Head of Brand & Trading Communication | SKY
WW Omnichannel Retail Dir. | MAISON MARGIELA
Creative Director | DUDE
Media Marketing Manager | BORBONESE
Global PR Manager | PHILIPP PLEIN
Creative & Digital Director | TBWA
Executive Creative Director | PUBLICIS
Executive Creative Director | DDB
Creative Dir. | VICE Fashion & Luxury Group Italy
Communication Director | CARTIER
Co-Founder & Chief of Innovation | THE BIG NOW
Art Direction Brand Specialist | BULGARI
Communication Director | ADIDAS
Dir. of Media & Production | ETRO
Head of Advertising | ENI gas e luce
Creative Director | CUCCO
Head of Mktg & Comm. | PRIVALIA GROUP
Group Chief Marketing Officer | BARILLA
Creative Director | SARTORIA
Head of Digital, Mktg & Retail | NYX - L'ORÉAL
WW Comm. & Marketing Dir. | GILMAR
Design Curator & Journalist
Head of PR & Communication | YOOX
President | BRANDCOT
WW Visual Design Manager | BULGARI
Creative Director & Partner | M&C SAATCHI
Senior Print Designer | EMILIO PUCCI
Global Digital CD | PUBLICIS ITALY
Global Creative Director | SAATCHI & SAATCHI
External Communication Mganager | IKEA
Head of Communication | VHERNIER
Founder & Creative Director | MACSIOTTI
Board Member | ADCI
Communication Director | FAY
Creative Director
Creative Digital Project | DSQUARED2
Executive Creative Director | ARMANDO TESTA
Creative & Sr. Art Dir. | CONVERSION AGENCY
Global Head of Content & Media | DIESEL
Mktg Mgr | ICR Cosmetics & Founder LABSOLUE
Global Head of Creative Production | DIESEL
WW Image Production Sr Mgr | ETRO
Communication Lead | MICROSOFT ITALY
CEO/Creative Partner | AUGE HQ
Head of Social Media | ELISABETTA FRANCHI
Head of Mktg & Comm. | FABIANA FILIPPI
General Mgr Italy & Greece | COTY PRO. BEAUTY
Global Communication Director | HOGAN
Creative Production Director | WE ARE SOCIAL
Creative Director | DUDE
Media & Digital Comm. Mgr | ROBERTO CAVALLI
Exec. Creative Dir. | YOUNG & RUBICAM
WW Head of Digital | VERSACE
WW Head of Digital & CRM | ILLYCAFFE
Creative Director | RUINI STUDIO
Head of Strategic Innovation - SVP | PIAGGIO
Brand Manager | BEIERSDORF
Head of Communication & Digital Mktg | ASPESI
Head of Marketing & Communication | AGNONA
Head of Digital & Content EMEA | ALFA ROMEO
Digital & Content Mgr | PAULA CADEMARTORI
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Sr. Brand Marketing Mgr | VF CORPORATION
Chief Global Marketing & Communication | PINKO
Creative Director | STUDIO BLANCO
Sr. Art Director | YOOX
Executive Creative Director | FCB
Advertising & Comm. Mgr | BASICNET
Global Marketing Manager | RAY-BAN
Group Creative Director | FCB
Marketing Creative Director | BOTTEGA VENETA
Creative Director | LUXOTTICA
Chief Digital Officer | ETRO
Image Production Manager | TOD'S
CEE Content Lead | COCA-COLA
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