He has lived in six different countries (Italy, England, Holland, Finland, Argentina, France), and worked in four different industries (FMCG, sporting goods, electronic goods, fashion/luxury). In 2000, even though online shopping started to emerge, he launched Nike ID in Niketown London. Later on, in 2007, he created some of the first consumer generated content interactive campaign at Nokia when social networks were hardly there. Former President EMEA at Bottega Veneta, SVP Digital and eBusiness at KERING, he now leads Omni-channel and innovation at Maison Margiela. Fashion designer, John Galliano decided to use the new concept store design that he has been working on as the stage for the haute couture ‘Artisanal’ show last July. It’s probably the first time ever in fashion history that retail climbs up to the main stage.