Camilla ZANARIA

CEE Content Lead | COCA-COLA

After 14 years in some of the top advertising Agencies (Ogilvy, Saatchi & Saatchi London, and Leo Burnett) as Global Account Brand Lead on some of the biggest Clients (Diageo, P&G, Coca-Cola, Unilever, PMI to name a few), Camilla is currently working as CEE Content Lead at Coca-Cola, based in Milan, but working for the largest Business Unit counting 27 markets. She has recently lead the Global X-mas Campaign for Coca-Cola. She is passionate and curious and always embracing the new challenges ahead with the spirit of a fighter and a seeker.

questionnaire

1. What was your very first job?

At 17 yrs. whilst doing my exchange year in the US, I started with the classical baby-sitting job, then during university in the UK I worked in different exhibitions, and in a shoe shop. But the most fun job I had was working as interpreter and team attaché of the national Russian swimming team during a European championship.

2. Please describe, in your own words, what your job is and what work it entails.

I develop Content for Coke across the CEE (Central and Easter BU).

I try to bring the Brand closer to our consumers, winning over their hearts.

3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?

Creativity is part of who I am, in many aspect of my life: fashion, design, art. It’s something that I love and makes me feel alive. Of course, I didn’t know it would have lead me here, where I am today, but destiny took over and showed me the path.

A lot of it was due to following my guts and see where it would take me, staying open to opportunities and possibilities. Being always curious and open to changes.

4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

I look outside of the work world, I observe my teens, see how they react, what they interact with, what they like, what makes them laugh. I observe the world outside, it could be just the window of a shop, or the manifesto for an art exhibition, or how people are dressed. Of course, I am an avid consumer of Netflix and an avid reader. I love fashion and I like looking at people on Instagram. Anything that can open a window into a different world from mine, anything that can give me inspiration or new outlook on life.

5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

I recently developed the Global X-mas campaign for Coke, which has been an amazing experience and I am super proud of. It hasn’t gone public yet, so I cannot really talk about it much, but I can say that it has been a real journey, not so much for the creativity itself, although I love it, X-mas is not really the time to go crazy, but for the things I have learnt. To develop something that has to be used by everyone in the world, you need to be open, learn to be humble and collaborative, you need to listen and take on board feedback, you need to deal with many big egos and make sure you land somewhere that works and does not kill the idea. The innovation here is in the way of working, and in making sure that you have a campaign that everyone will like and understand, and that can talk to literally everyone no matter the race, the age, the different culture and what they like.

But in the end the feeling of reward that you get is amazing!

jury

Creative Director | LEO BURNETT
Executive CD & Partner | SUPERHUMANS
Head of Gbl Brand Comm. | MASERATI
International Brand Image Sr. Mgr | POMELLATO
Global Communication Manager | MOLESKINE
Head of Brand & Trading Communication | SKY
WW Omnichannel Retail Dir. | MAISON MARGIELA
Creative Director | DUDE
Media Marketing Manager | BORBONESE
Global PR Manager | PHILIPP PLEIN
Creative & Digital Director | TBWA
Executive Creative Director | PUBLICIS
Executive Creative Director | DDB
Creative Dir. | VICE Fashion & Luxury Group Italy
Communication Director | CARTIER
Founder & Dir. | FASHION FILM FESTIVAL
Co-Founder | THE KEY CREATIVE COMPANY
Co-Founder & Chief of Innovation | THE BIG NOW
Art Direction Brand Specialist | BULGARI
Communication Director | ADIDAS
Dir. of Media & Production | ETRO
Head of Advertising | ENI gas e luce
Creative Director | CUCCO
Head of Mktg & Comm. | PRIVALIA GROUP
Group Chief Marketing Officer | BARILLA
Creative Director | SARTORIA
Head of Digital, Mktg & Retail | NYX - L'ORÉAL
WW Comm. & Marketing Dir. | GILMAR
Design Curator & Journalist
Head of PR & Communication | YOOX
Founder & CD | STUDIO FALAVIGNA
President | BRANDCOT
WW Visual Design Manager | BULGARI
Art Director | CONDÉ NAST ITALY
Creative Director & Partner | M&C SAATCHI
Senior Print Designer | EMILIO PUCCI
Global Digital CD | PUBLICIS ITALY
Global Creative Director | SAATCHI & SAATCHI
External Communication Mganager | IKEA
Head of Communication | VHERNIER
Founder & Creative Director | MACSIOTTI
Board Member | ADCI
CD & Visual | NAPAPIJRI, VF CORPORATION
Communication Director | FAY
Creative Director
Creative Digital Project | DSQUARED2
Executive Creative Director | ARMANDO TESTA
Creative & Sr. Art Dir. | CONVERSION AGENCY
Global Head of Content & Media | DIESEL
Mktg Mgr | ICR Cosmetics & Founder LABSOLUE
Global Head of Creative Production | DIESEL
Mktg & Prod. Dir. | FERRAGAMO PARFUMS
Exec. Digital CD | ROBILANT ASSOCIATI
WW Image Production Sr Mgr | ETRO
Communication Lead | MICROSOFT ITALY
CEO/Creative Partner | AUGE HQ
Head of Social Media | ELISABETTA FRANCHI
Head of Mktg & Comm. | FABIANA FILIPPI
General Mgr Italy & Greece | COTY PRO. BEAUTY
Head | MEDIACOM ITALY
Global Communication Director | HOGAN
Creative Production Director | WE ARE SOCIAL
Creative Director | DUDE
Media & Digital Comm. Mgr | ROBERTO CAVALLI
Exec. Creative Dir. | YOUNG & RUBICAM
WW Head of Digital | VERSACE
WW Head of Digital & CRM | ILLYCAFFE
Creative Director | RUINI STUDIO
Head of Strategic Innovation - SVP | PIAGGIO
Brand Manager | BEIERSDORF
Head of Communication & Digital Mktg | ASPESI
Head of Marketing & Communication | AGNONA
Head of Digital & Content EMEA | ALFA ROMEO
Digital & Content Mgr | PAULA CADEMARTORI
Chief Marketing Operations | TRUSSARDI
Sr. Brand Marketing Mgr | VF CORPORATION
Chief Global Marketing & Communication | PINKO
Creative Director | STUDIO BLANCO
Sr. Art Director | YOOX
Executive Creative Director | FCB
Advertising & Comm. Mgr | BASICNET
Global Marketing Manager | RAY-BAN
Group Creative Director | FCB
Marketing Creative Director | BOTTEGA VENETA
Creative Director | LUXOTTICA
Chief Digital Officer | ETRO
Image Production Manager | TOD'S
CEE Content Lead | COCA-COLA
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