I’m a digital marketing man with +10 years of proven experience in digital, brand marketing, ecommerce and content creation, with concrete expertise in digital distribution and driving conversions on/off line. I'm passionate about storytelling and content marketing, and I strongly believe that all brands must become and act as publishers. I have worked for Red Bull, with global athletes and artists, fashion brands and in a broad range of industries - ranging from the FMCG, entertainment and sports field to the automotive - which has given me the wide spectrum of how to apply creativity in several different ways. I’m currently leading digital marketing for Alfa Romeo (FCA Group) in the EMEA region, and with my team I work everyday to make the 4-wheels industry funnier. At least mosquitoes find me attractive.