Pancho GONZÁLEZ

Chief Creative Officer | INBRAX Chile

Pancho was awarded an MBA at the Berlin School and is an MBA Professor at Usach. He was formerly a Director at Achap and Director and now is VP at IAB Chile. He has judged most global festivals, including Cannes, and has been an AME jury chair, while his work has won more than 150 times across all major award schemes.

questionnaire

What was your very first job? 
Copywriter at Northcote Ogilvy & Mather.

 

Please describe, in your own words, what your job is and what work it entails.

Currently I’m the Chief Creative Officer at Inbrax Chile, a full service agency, I lead agency’s creativity.

 

How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Was there a train of events that brought you to where you are today?

Since I was a kid I kept creating things specially in a time with no screens, cardboards, writing, painting, etc. I was born with this, even if I wanted to study medicine, thanks God I did not.

 

In a constantly changing world, how do you find inspiration to keep your work fresh, innovative and relevant? 

Stay tune with the street, talking with people from different fields and disciplines, doing sports, watching movies and documentaries, reading, playing with my son. 

 

If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 

Definitively “Settlements” (Favelas) a campaign that helps removing settlements in Latin America. 

 

Which creative disciplines do you commission most, and are most interested in seeing more of and why? Which of these disciplines are you most interested in seeing at CONNECTIONS? (ie photo, film, production, social, experiential, vr, cgi, animation etc)
Social media, integrated ideas, experiential, digital.

 

jury

Art Producer | VANS
Director, Creative | IMAX
Creative Manager | GETAC VIDEO SOLUTIONS
Senior Strategist | 72ANDSUNNY
SVP Creative Director | AVEDA
Creative Director
VP, Creative Directo | FCB Chicago
Creative Director | OPTUM
VP Creative | VIMEO
Style Art Director | TARGET
EVP, ECD | DDB
Creative Director | O'KEEFE REINHARD & PAUL
VP Creative Services | OGILVY MIAMI
Exec Proc, Creative Services | MCDONALDS
Creative Director | THE MARKETING STORE
Exec. Creative Director | ALMACÉN
Head of Production, Executive Producer | HAVAS
Creative Consultant
Exec. Creative Director | FALLON MINNEAPOLIS
Copywriter | FCB
Executive Producer
Sr. Art Director | GEOMETRY GLOBAL
Editor | TASCHEN
Chief Creative Officer | INBRAX Chile
Art Director | FCB GLOBAL
Creative Director | JEFF GRIFFITH CREATIVE
Brand Strategist | NATURE'S FYND
Producer / Enterprise Brand Creative | CAPITAL ONE
Sr. Art Director | BOMBAS
Sr. Manager, Content & Prod. | ATLANTA HAWKS
Executive Creative Director | GEOMETRY
ACD | FCB Chicago
EVP, Executive C.D. | GEOMETRY GLOBAL
Digital Creative | BURRELL COMMUNICATIONS
CMO | TOPSHOP & TOPMAN
Creative Director | ANDIE SWIM
Group Creative Director | HAVAS CHICAGO
Creative Director | McGarryBowen
Executive Producer | OGILVY & MATHER
Head of Production | LINKEDIN CREATIVE STUDIO
VP, Digital Integration & Innovation | MCCANN
Sr Brand Portfolio Manager | KELLOGG COMPANY
Creative Director | HONEYWIRED
Sr. Art Producer
Creative Director | TBWA COLOMBIA
Creative Director | THE MARKETING STORE
Creative Director
SVP | PUBLICS GROUPE, PRODIGOUS
VP, Creative Services | WARNER RECORDS
Director, Head of Creative | WALMART
Creative Lead, Creative Shop | FACEBOOK
Sr. Integrated Producer | LINKEDIN
Head of Creative Services | WALT DISNEY
Assoc. Dir, Strategic Partnerships | WALMART
Executive Producer | GENERAL MILLS
Executive Creative Director | FALLON MINNEAPOLIS
Head of Brand & Creative | DOMINO MAGAZINE
Founding Partner | HUMDINGER & SONS
CCO | BURRELL COMMUNICATIONS
Creative Director | GAP
Creative Director | MSMEYAGI CREATIVE
VP of Creative, ECD | BLUESTEM BRANDS
Dir, Production Services | THE MARKETING STORE
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