Nick is currently the Director of Production Services at the Marketing Store where he oversees the production of all retail print, digital and motion elements. He has worked with many clients including McDonald’s, Comcast, Coca-Cola and T-Mobile. Nick is a graduate of American Academy of Art and has been in the creative industry for over 15 years.
What was your very first job?
I worked as a graphic designer, web designer and editor at a small in-house design studio for a party-based home décor company.
Please describe, in your own words, what your job is and what work it entails.
I manage the production team at The Marketing Store. My team and I produce all of the national retail work for McDonald’s. We help create and capture content for use in print, digital and motion in-store materials.
How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there a train of events that brought you to where you are today?
I was always interested in the arts, but I think it was sometime around freshman year in high school that I really started to gravitate to design. I was really getting into music and loved looking through liner notes on albums and the different ways they were designed. I never had a chance to work on liner notes, but I think that’s what swayed me to this career.
In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
I feel that you have to break away from your comfort zone. Go do something that you normally wouldn’t do, read something that you wouldn’t normally read, eat something that you wouldn’t normally eat. These types of things help spark creativity for me.
If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?
I worked on a program that was testing a new product for McDonald’s. We helped create a whole new experience that was more interactive that what the typical McDonald’s customer was used to. This program included video, digital, print and restaurant design to complete the experience. It was months of work with long hours but the final store was amazing.