Luciano "Chany" D'AMELIO

VP Creative Services | OGILVY MIAMI

Luciano “Chany” D’Amelio is the VP Creative Services of Ogilvy Miami.

He was born in Buenos Aires, Argentina. Married to Luciana and father of Emma & Julia. He is a coffee lover, an Amazon addicted and a music geek. 

He has been working in advertising for 16 years in different agencies like Havas, Leo Burnett and Ogilvy. He has been part of international juries and speaker in some advertising events. He is the creator of the Samsung Safety Truck, one of the most honored campaign of Cannes. He has won more than 40 international awards. In the 2015 Cannes Edition he won 7 Cannes Lions, including the Titanium and 3 Golds. In the same year he conquered 6 Clios including 2 Golds. During his career he worked for some of the world´s most recognized brands including Samsung, Fiat, McDonald´s, Walmart, Volkswagen, KFC, Aeromexico, Coca-Cola and Heineken.

Instagram: madchany

chanydamelio.com

questionnaire

1.)     What was your very first job? 
My very first job was as a DJ in a 60th. birthday party when I was 16 years old. I got paid $2,5.

 

2.)     Please describe, in your own words, what your job is and what work it entails. 
I am the creative leader of a beautiful group of people which is always searching for incredible ideas.

 

 

3.)     How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Was there train of events that brought you to where you are today?
As a kid I was always telling jokes, writing stories, watching movies and drawing, but I really didn’t know what to study. One day a friend of mine told me about Advertising, so I did a little research and, “eureka!”, I discovered in the ad world a mix of all the disciplines that I loved. 

 

 

4.)     In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
Fortunately for our industry, inspiration is everywhere. Of course it’s important to be aware of the latest trends and what’s happening around the globe. But for me, the most important thing is listening to the people around you: your family, friends and co-workers. They are genuine, and that’s the real “big data” you need.

 

 

  If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 
I’m really proud of The Samsung Safety Truck. It was the first project that allowed me to change people’s life. This project was a real eye-opener for me. After this, I realized that the industry was greater than I thought.

 

6.)     Which creative disciplines do you commission most, and are most interested in seeing more of and why? (ie photo, film, social, experiential, vr, etc)
I really love all of them, but nowadays I’m more into social and experiential, because there is an instant interaction with the people.

jury

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EVP, ECD | DDB
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Exec Proc, Creative Services | MCDONALDS
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Head of Production, Executive Producer | HAVAS
Creative Consultant
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Editor | TASCHEN
Chief Creative Officer | INBRAX Chile
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Brand Strategist | NATURE'S FYND
Producer / Enterprise Brand Creative | CAPITAL ONE
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Sr. Manager, Content & Prod. | ATLANTA HAWKS
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ACD | FCB Chicago
EVP, Executive C.D. | GEOMETRY GLOBAL
Digital Creative | BURRELL COMMUNICATIONS
CMO | TOPSHOP & TOPMAN
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Group Creative Director | HAVAS CHICAGO
Creative Director | McGarryBowen
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Head of Production | LINKEDIN CREATIVE STUDIO
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Director, Head of Creative | WALMART
Creative Lead, Creative Shop | FACEBOOK
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Assoc. Dir, Strategic Partnerships | WALMART
Executive Producer | GENERAL MILLS
Executive Creative Director | FALLON MINNEAPOLIS
Head of Brand & Creative | DOMINO MAGAZINE
Founding Partner | HUMDINGER & SONS
CCO | BURRELL COMMUNICATIONS
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Dir, Production Services | THE MARKETING STORE
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