Lewis WILLIAMS

CCO | BURRELL COMMUNICATIONS

Recognized as one of Adweek’s 2018 Top Creative 100. Lewis is a passionate, award winning creative leader and storyteller with extensive experience in total, ethnic and multicultural marketing. As a thinker across all platforms, digital and traditional, he thrives for both breakthrough and effective solutions. During his career he has created work for major brands such as McDonald's, Walmart, Toyota, Comcast, American Airlines, Budweiser, Walt Disney World, Walmart, Allstate, Miller Lite and Verizon. 

 After spending much of his successful career at Leo Burnett/Chicago he is presently Chief Creative Officer of Burrell Communications. Lewis is a distinguished alumnus of The Kent State School of Design. Where he established the Lewis and Dona Williams Scholarship Fund. The funds are dedicated to those students needing financial assistance. In order to maintain a healthy work/life balance he is an avid runner and dedicated yoga student. 

Lewis distinguished work can be viewed at:  LewisWilliams.work

Watch Lewis’s “Conversation With Giants” Interview:

 https://youtu.be/VLvbN_fp6Ts

questionnaire

1.) What was your very first job?

 

My fist job right out of school was in my hometown working at a small printing company. Being the only designer in the art department taught me a lot about printing and production. The pressman would scream at me if I didn’t get the mechanicals right and make their job harder. That’s why to this day, I’m very knowledgeable about production.

 

2.) Please describe, in your own words, what your job is and what work it entails.

 

A CCO’s role is to be responsible and set the tone and environment for an agency’s creative culture and product. It entails really getting to know your staff and their true abilities. Balancing the art of motivation, encouragement with hard ass tactics and tender love.

 

3.) How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Was there train of events that brought you to where you are today?

 

Creativity has always been a part of me. I do remember knowing I had the ability as early as the 3rd grade. I just loved to draw and make cool things as a kid.

My teachers were extremely supportive as well as my family and my church community. The reason we are having this conversation today is really about my parents teaching me the importance of a strong work ethic. Which goes beyond talent. Another strong influence was being the underdog. As a Black kid from the South, a lot was stacked against me. I wanted to be the exception.

 

4.) In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

 

I never have lost love for what I do or this industry. It starts there. Technology has changed this industry and does everyday. So it’s ever evolving . Plus the relationship with young creatives, mentoring as well as working alone side of them, that keeps you on your toes and connected.

 

5.) If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

 

Easy, I did a campaign for the Underground Railroad Freedom Center located in Cincinnati, Ohio. It’s purpose was to aid in stamping out racial inequality so everyone could enjoy freedom. The campaign was called “The Power of One Voice.” The purpose was to demonstrate how one person alone could make stand against prejudice. It was recognized by the United Nations.

jury

Art Producer | VANS
Director, Creative | IMAX
Creative Manager | GETAC VIDEO SOLUTIONS
Senior Strategist | 72ANDSUNNY
SVP Creative Director | AVEDA
Creative Director
VP, Creative Directo | FCB Chicago
Creative Director | OPTUM
VP Creative | VIMEO
Style Art Director | TARGET
EVP, ECD | DDB
Creative Director | O'KEEFE REINHARD & PAUL
VP Creative Services | OGILVY MIAMI
Exec Proc, Creative Services | MCDONALDS
Creative Director | THE MARKETING STORE
Exec. Creative Director | ALMACÉN
Head of Production, Executive Producer | HAVAS
Creative Consultant
Exec. Creative Director | FALLON MINNEAPOLIS
Copywriter | FCB
Executive Producer
Sr. Art Director | GEOMETRY GLOBAL
Editor | TASCHEN
Chief Creative Officer | INBRAX Chile
Art Director | FCB GLOBAL
Creative Director | JEFF GRIFFITH CREATIVE
Brand Strategist | NATURE'S FYND
Producer / Enterprise Brand Creative | CAPITAL ONE
Sr. Art Director | BOMBAS
Sr. Manager, Content & Prod. | ATLANTA HAWKS
Executive Creative Director | GEOMETRY
ACD | FCB Chicago
EVP, Executive C.D. | GEOMETRY GLOBAL
Digital Creative | BURRELL COMMUNICATIONS
CMO | TOPSHOP & TOPMAN
Creative Director | ANDIE SWIM
Group Creative Director | HAVAS CHICAGO
Creative Director | McGarryBowen
Executive Producer | OGILVY & MATHER
Head of Production | LINKEDIN CREATIVE STUDIO
VP, Digital Integration & Innovation | MCCANN
Sr Brand Portfolio Manager | KELLOGG COMPANY
Creative Director | HONEYWIRED
Sr. Art Producer
Creative Director | TBWA COLOMBIA
Creative Director | THE MARKETING STORE
Creative Director
SVP | PUBLICS GROUPE, PRODIGOUS
VP, Creative Services | WARNER RECORDS
Director, Head of Creative | WALMART
Creative Lead, Creative Shop | FACEBOOK
Sr. Integrated Producer | LINKEDIN
Head of Creative Services | WALT DISNEY
Assoc. Dir, Strategic Partnerships | WALMART
Executive Producer | GENERAL MILLS
Executive Creative Director | FALLON MINNEAPOLIS
Head of Brand & Creative | DOMINO MAGAZINE
Founding Partner | HUMDINGER & SONS
CCO | BURRELL COMMUNICATIONS
Creative Director | GAP
Creative Director | MSMEYAGI CREATIVE
VP of Creative, ECD | BLUESTEM BRANDS
Dir, Production Services | THE MARKETING STORE
©2016 LE BOOK All Rights Reserved