Laura JOHNSTON

EVP, Executive C.D. | GEOMETRY GLOBAL

Laura serves as an Executive Creative Director at Geometry Global - Chicago, carefully minding the award-winning creative product on the Mondelez, Kraft, Hill's, Waste Management, and Coca-Cola clients. Equal parts writer, creative leader and conceptual triage nurse, Laura enjoys a good new business pitch and getting creative with just about everything from marketing ideas to staffing charts (when called upon). Laura holds a BA in Journalism, with a minor in Fine Art/ Printmaking, from Northwestern University. She also recently received her certification in UX Design from SlideRule Labs.

questionnaire

What was your very first job?

Concessions professional at a movie theater. I got punched in the stomach for the first time, but the job included unlimited popcorn and soda and theater sound-systems we could pirate after hours. Best. Job. Ever.

Please describe, in your own words, what your job is and what work it entails.

I remove the things that get in the way of the creative geniuses around me doing brilliant work. In other words, I'm an ECD.

How did you discover that the creative world was right for you?  Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?

When I was five years old, I loved directing the neighborhood kids in our own made up theatrical productions. I couldn't sing or act, but I was good at making up stories and directing others. My tenth grade English teacher, Mrs. Winter, told  our class that if we were the kinds of people who noticed the things that no one else notices, we were probably doomed to be writers. Thus, I was doomed. I've managed my career pretty simply: Do more of the things I like. Less of the things I don't. One of the things I do very much like is being given the thing that no one else wants to work on--and making it great anyway.

In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

Learn something. Have hobbies. UX design, yoga instruction, improvisational comedy, swing dancing, jewelry design, playing the bass guitar--those are a few of mine.

If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

That's like asking me to pick my favorite child. "Make Them Yours," local experiential event for Levis. "Screw It, Let's Ride" for Harley. "Your Other Address," a PO Box for the United States Postal Service. "Own 'Em" for Sprite. "Harness the Horsepower" for Wrangler NASCAR. "Twist That Dish" for Kraft. See, I just can't choose.

jury

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Senior Strategist | 72ANDSUNNY
SVP Creative Director | AVEDA
Creative Director
VP, Creative Directo | FCB Chicago
Creative Director | OPTUM
VP Creative | VIMEO
Style Art Director | TARGET
EVP, ECD | DDB
Creative Director | O'KEEFE REINHARD & PAUL
VP Creative Services | OGILVY MIAMI
Exec Proc, Creative Services | MCDONALDS
Creative Director | THE MARKETING STORE
Exec. Creative Director | ALMACÉN
Head of Production, Executive Producer | HAVAS
Creative Consultant
Exec. Creative Director | FALLON MINNEAPOLIS
Copywriter | FCB
Executive Producer
Sr. Art Director | GEOMETRY GLOBAL
Editor | TASCHEN
Chief Creative Officer | INBRAX Chile
Art Director | FCB GLOBAL
Creative Director | JEFF GRIFFITH CREATIVE
Brand Strategist | NATURE'S FYND
Producer / Enterprise Brand Creative | CAPITAL ONE
Sr. Art Director | BOMBAS
Sr. Manager, Content & Prod. | ATLANTA HAWKS
Executive Creative Director | GEOMETRY
ACD | FCB Chicago
EVP, Executive C.D. | GEOMETRY GLOBAL
Digital Creative | BURRELL COMMUNICATIONS
CMO | TOPSHOP & TOPMAN
Creative Director | ANDIE SWIM
Group Creative Director | HAVAS CHICAGO
Creative Director | McGarryBowen
Executive Producer | OGILVY & MATHER
Head of Production | LINKEDIN CREATIVE STUDIO
VP, Digital Integration & Innovation | MCCANN
Sr Brand Portfolio Manager | KELLOGG COMPANY
Creative Director | HONEYWIRED
Sr. Art Producer
Creative Director | TBWA COLOMBIA
Creative Director | THE MARKETING STORE
Creative Director
SVP | PUBLICS GROUPE, PRODIGOUS
VP, Creative Services | WARNER RECORDS
Director, Head of Creative | WALMART
Creative Lead, Creative Shop | FACEBOOK
Sr. Integrated Producer | LINKEDIN
Head of Creative Services | WALT DISNEY
Assoc. Dir, Strategic Partnerships | WALMART
Executive Producer | GENERAL MILLS
Executive Creative Director | FALLON MINNEAPOLIS
Head of Brand & Creative | DOMINO MAGAZINE
Founding Partner | HUMDINGER & SONS
CCO | BURRELL COMMUNICATIONS
Creative Director | GAP
Creative Director | MSMEYAGI CREATIVE
VP of Creative, ECD | BLUESTEM BRANDS
Dir, Production Services | THE MARKETING STORE
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