Jeff GRIFFITH

Creative Director | JEFF GRIFFITH CREATIVE

Jeff Griffith is an advertising and integrated marketing Creative Director in Minneapolis and NYC. He has worked in ad agencies and companies at all levels of dysfunction and sizes from Honolulu to Atlanta, San Francisco, Chicago, Winston-Salem and all over New York City. His client experience ranges from Fortune 100 companies to third generation retailers, fast food restaurants and incredible non-profit clients. 

 While working full-time in advertising, Jeff also Co-Published/Designed his own magazine for 4.5 years called ATOMIC, which was all about retro culture. http://www.ATOMICMagDesign.com.  In the last 2000s, he also co-founded an ad agency named JUGULAR. Most recently, he was Creative Director of Integrated Marketing at Men's Health magazine for six years in NYC. He has been honored to work with some of the greatest photographers in the industry and has designed and edited some of their portfolios and promo pieces over the years.  Griffith says, "I'm incredibly temperamental and I tend to throw things at photo and TV shoots and portfolio reviews. Oh wait, what is this interview going to be used for?" Jeff recently moved to Minneapolis where he reconnected with his college girlfriend (and HS crush) and got married last year. He has clients throughout the country and works from home next to his 32oz Yeti cooler with Coca Cola and extra ice. All his awards are in storage somewhere except for his LUCIE Award and Shelby Foote Award. http://www.JeffGriffithCreative.com

questionnaire

1.)  What was your very first job? 

McDonald's when I was 16. Yes, I tear up when I see the campaign promoting McD's as a great first job. I hated it at the time but still have a loyalty to them. First advertising job? Milici Valenti Park & Gabriel DDB Needham in Honolulu, HI. I answered an ad in the back of Adweek. "Come to Hawaii and Lose Your Tan. Long hours, so-so pay and no Fridays off for surfing."

 

2.) Please describe, in your own words, what your job is and what work it entails. 

I try my damnedest to create cool advertising or design or events or magazines that I'm proud to share with others. No matter what, typography, photography, great music and film somehow play a role. And if I can get a totally-inside joke in there, I'm even happier. 

 

3.) How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What Was there a train of events that brought you to where you are today? 

I think it has always found me. I was obsessed with logos and TV commercials as a kid. Even when I did stand-up comedy in HS and College, it had to do with commercials. Typography talks to me and new fonts make me VERY happy. I workout at the gym to big, robust movie scores. Killer photography and film motivates and inspires me. 

 

4.) In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

I used to obsess over awards shows. Now I do deep dives into Pinterest and YouTube and Google images...and really long showers just to think. 

 

5.)  If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 

Without question, it's my work with protecting/preserving America's Civil War, Revolutionary War and War of 1812 battlefields from destruction. It started in 2010, when I answered an ad on Facebook that told me about grassroots group that was fighting a local millionaire and $4.6 billion gaming company that was proposing to create a casino 1/2 mile from the Gettysburg Battlefield. Being a life-long history buff, I threw myself into this project and used all my past advertising and publishing experience to donate my time to create a campaign to defeat these dorks. On top of print, t-shirts, brochures, signage and billboards, I personally brought in Ken Burns, David McCullough, Sam Waterston, Matthew Broderick, Susan Eisenhower (Ike's granddaughter), a Medal of Honor recipient and got Oscar-winning composer John Williams to provide the music for a series of videos. It wasn't a One Show pencil, it wasn't a write-up in a trade publication....it was a call from two-time Pulitzer Prize-Winning author David McCullough personally thanking ME that turned me to mush. The entire campaign I designed/directed/produced, which DEFEATED the casino, is now in the permanent collection of the Library of Congress and the Pennsylvania State Historical Society. Since then, I've been designing the membership magazine Hallowed Ground for the American Battlefield Trust for the past 7 years. I'm blessed. 

 

6.) Which creative disciplines do you commission most, and are most interested in seeing more of and why? (ie photo, film, social, experiential, vr, etc)

I commission a ton of photography and videography/film for magazines and web/social  content. Always looking for people who push it, who are super cool and fun to work with and really DO keep in touch with me when I ask them to. Divas aren't invited. Life is too short to work with dips*ts. :)

jury

Art Producer | VANS
Director, Creative | IMAX
Creative Manager | GETAC VIDEO SOLUTIONS
Senior Strategist | 72ANDSUNNY
SVP Creative Director | AVEDA
Creative Director
VP, Creative Directo | FCB Chicago
Creative Director | OPTUM
VP Creative | VIMEO
Style Art Director | TARGET
EVP, ECD | DDB
Creative Director | O'KEEFE REINHARD & PAUL
VP Creative Services | OGILVY MIAMI
Exec Proc, Creative Services | MCDONALDS
Creative Director | THE MARKETING STORE
Exec. Creative Director | ALMACÉN
Head of Production, Executive Producer | HAVAS
Creative Consultant
Exec. Creative Director | FALLON MINNEAPOLIS
Copywriter | FCB
Executive Producer
Sr. Art Director | GEOMETRY GLOBAL
Editor | TASCHEN
Chief Creative Officer | INBRAX Chile
Art Director | FCB GLOBAL
Creative Director | JEFF GRIFFITH CREATIVE
Brand Strategist | NATURE'S FYND
Producer / Enterprise Brand Creative | CAPITAL ONE
Sr. Art Director | BOMBAS
Sr. Manager, Content & Prod. | ATLANTA HAWKS
Executive Creative Director | GEOMETRY
ACD | FCB Chicago
EVP, Executive C.D. | GEOMETRY GLOBAL
Digital Creative | BURRELL COMMUNICATIONS
CMO | TOPSHOP & TOPMAN
Creative Director | ANDIE SWIM
Group Creative Director | HAVAS CHICAGO
Creative Director | McGarryBowen
Executive Producer | OGILVY & MATHER
Head of Production | LINKEDIN CREATIVE STUDIO
VP, Digital Integration & Innovation | MCCANN
Sr Brand Portfolio Manager | KELLOGG COMPANY
Creative Director | HONEYWIRED
Sr. Art Producer
Creative Director | TBWA COLOMBIA
Creative Director | THE MARKETING STORE
Creative Director
SVP | PUBLICS GROUPE, PRODIGOUS
VP, Creative Services | WARNER RECORDS
Director, Head of Creative | WALMART
Creative Lead, Creative Shop | FACEBOOK
Sr. Integrated Producer | LINKEDIN
Head of Creative Services | WALT DISNEY
Assoc. Dir, Strategic Partnerships | WALMART
Executive Producer | GENERAL MILLS
Executive Creative Director | FALLON MINNEAPOLIS
Head of Brand & Creative | DOMINO MAGAZINE
Founding Partner | HUMDINGER & SONS
CCO | BURRELL COMMUNICATIONS
Creative Director | GAP
Creative Director | MSMEYAGI CREATIVE
VP of Creative, ECD | BLUESTEM BRANDS
Dir, Production Services | THE MARKETING STORE
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