Daniel SOUTHWICK

What was your very first job? 

Golf Caddy

Please describe, in your own words, what your job is and what work it entails.

I'm a producer, I do my best to juggle with a smile.

How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Was there a train of events that brought you where you are today?

It was just a natural fit. I was trained as a photographer, started my career as a musician and based on a happy accident and lack of money, I ended up in advertising.

In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

I just keep my eyes and ears open. These days, I find most of my inspiration in the virtual world. I"m all over the place, everything from Instagram to Podcasts or a Vimeo wormhole will be a part of my upcoming day.

If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation rather than its recognition or industry "success," what would it be?

Probably an Oakley Brand relaunch from years ago.

Which creative disciplines do you commission most, and are most interested in seeing more of and why? Which of these disciplines are you most interested in seeing at CONNECTIONS? (ie photo, film, production, social, experiential, vr, cgi, animation etc)

Film, film, film and experiential and animation.