Creative strategist with more than 12 years of experience in digital marketing, and a lifetime in social networks. She began her career at a production company, to later lead the social media department in Havas working for clients such as Snickers, Sony TV, GNP, Peugeot and TV Azteca. She spent some time as an associate creative director at La Doble Vida, producing traditional media campaigns, and in 2012 she joined McCANN as a planner, where a year later she would lead the owned media team for Chevrolet, winning the agency's first digital awards. She currently leads the social media directors in Latin America, collaborates with all of McCann business units, developing full funnel campaigns and digital solutions regionally. And her work has been recognized with more than 50 awards at festivals such as Effies, Círculo Creativo, IAB, El Ojo de Iberoamérica, Eagle Awards and the Ibero-American Festival of Social Media, as well as IPG awards for the development of digital training programs.