NON-TRADITIONAL

CREATIVE AWARDS WINNER Mid West 2019 CATEGORY
AR/VR

ExxonMobil x Magic Leap Experience

Happy Finish partnered with agency Marketing Minds and ExxonMobil to bring a world-first experience to the 2019 Monaco Grand Prix.

Using cutting-edge Magic Leap technology, users have the opportunity to explore an exploded Aston Martin Red Bull car in mixed reality. After placing the headset on, the user sees an animated extrusion of the car. The user can then explore every intricate part of the machine (engine, oil tank and fuel cell), learning how each element works. Happy Finish developed a 3D asset of racing driver Max Verstappen using motion capture technology that Happy Finish inputted into the experience to make an exact replica of Max. Happy Finish also used the extensive capabilities of CGI asset manipulation to create and animate a 3D model of the car. Happy Finish also integrated a specially created voiceover from racing driver Max Verstappen and famous driving commentator, David Croft.

CREATIVE AWARDS

VIDEO

Non-Advertising

Non-Advertising
THE OPERATORS CREATIVE LTD
Non-Advertising
STEPHEN HAMILTON
Non-Advertising
TRICIA JOYCE
Non-Advertising
BERNSTEIN & ANDRIULLI
Non-Advertising
WYATT-CLARKE & JONES
CREATIVE AWARDS

PRINT

Editorial/Personal

Editorial/Personal
ALYSSA PIZER
Editorial/Personal
ALYSSA PIZER
Editorial/Personal
ANDERSON HOPKINS
Editorial/Personal
ETC CREATIVE
Editorial/Personal
JANICE MOSES
Editorial/Personal
PAT BATES
Editorial/Personal
ASHLEY KLINGER & CO
Editorial/Personal
PRINT & CONTACT
CREATIVE AWARDS

PRINT

Advertising

Advertising
THE OPERATORS CREATIVE LTD
Advertising
SARAH LAIRD & GOOD COMPANY
Advertising
ANDERSON HOPKINS
Advertising
WYATT-CLARKE & JONES
Advertising
AGENCY MJ
Advertising
BERNSTEIN & ANDRIULLI
Advertising
ASHLEY KLINGER & CO
Advertising
TRICIA JOYCE
Advertising
BERNSTEIN & ANDRIULLI
Advertising
ETC CREATIVE
Advertising
APOSTROPHE
CREATIVE AWARDS

PRODUCTION

Advertising

Advertising
JN PRODUCTION
CREATIVE AWARDS

NON-TRADITIONAL

Experiential/Social

Experiential/Social
WIREWAX
Experiential/Social
MENDOLA ARTISTS
Experiential/Social
BERNSTEIN & ANDRIULLI
CREATIVE AWARDS

NON-TRADITIONAL

AR/VR

AR/VR
HAPPY FINISH
CREATIVE AWARDS

POST PRODUCTION

RETOUCHING/CGI

RETOUCHING/CGI
HAPPY FINISH
RETOUCHING/CGI
HAPPY FINISH
RETOUCHING/CGI
STEELWORKS
RETOUCHING/CGI
JANICE MOSES
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