Happy Finish partnered with agency Marketing Minds and ExxonMobil to bring a world-first experience to the 2019 Monaco Grand Prix.
Using cutting-edge Magic Leap technology, users have the opportunity to explore an exploded Aston Martin Red Bull car in mixed reality. After placing the headset on, the user sees an animated extrusion of the car. The user can then explore every intricate part of the machine (engine, oil tank and fuel cell), learning how each element works. Happy Finish developed a 3D asset of racing driver Max Verstappen using motion capture technology that Happy Finish inputted into the experience to make an exact replica of Max. Happy Finish also used the extensive capabilities of CGI asset manipulation to create and animate a 3D model of the car. Happy Finish also integrated a specially created voiceover from racing driver Max Verstappen and famous driving commentator, David Croft.