Digital media artists, Pussykrew, deconstructed the traditional Chinese architecture of Beijing's Forbidden City to create key visuals for a large-scale campaign with Nike. The project included an activation which consisted of a four-weekend basketball tournament called the Beijing99. The purpose of the campaign was to inspire the people of Beijing to participate in more athletic endeavors. To do this, Nike planned to honor the top 99 Beijing basketball players in the city by creating a wearable ranking system on jerseys numbered 1 through 99. The basketball jerseys can only be won, and aren’t for sale. The visuals in the campaign were to be directly related to the city’s history, with a modern twist. The background 3D designs are inspired by the buildings in the Forbidden City that follow themes of repetition, order, and symmetry. The inspirations came from traditional architecture and city-based references and basketball elements, focusing on a combination of geometric and abstract designs. Conceptual design house, ilovedust, also worked with Nike on three of their basketball game jersey illustrations, The Bluebird, The Bear, and The Horse. Bejing99 with Nike is one of the largest collaborations by B&A artists, creating something fresh and innovative that hasn’t been done before.