NON-TRADITIONAL

CREATIVE AWARDS WINNER Mid West 2019 CATEGORY
Experiential/Social
PUSSYKREW

PUSSYKREW

Experiential/Social
Represented by
BERNSTEIN & ANDRIULLI

Digital media artists, ​Pussykrew,​ deconstructed the traditional Chinese architecture of Beijing's Forbidden City to create key visuals for a large-scale campaign with Nike. The project included an activation which consisted of a four-weekend basketball tournament called the Beijing99. The purpose of the campaign was to inspire the people of Beijing to participate in more athletic endeavors. To do this, Nike planned to honor the top 99 Beijing basketball players in the city by creating a wearable ranking system on jerseys numbered 1 through 99. The basketball jerseys can only be won, and aren’t for sale. The visuals in the campaign were to be directly related to the city’s history, with a modern twist. The background 3D designs are inspired by the buildings in the Forbidden City that follow themes of repetition, order, and symmetry. The inspirations came from traditional architecture and city-based references and basketball elements, focusing on a combination of geometric and abstract designs. Conceptual design house, ilovedust, also worked with Nike on three of their basketball game jersey illustrations, The Bluebird, The Bear, and The Horse. Bejing99 with Nike is one of the largest collaborations by B&A artists, creating something fresh and innovative that hasn’t been done before. 

CREATIVE AWARDS

VIDEO

Non-Advertising

Non-Advertising
THE OPERATORS CREATIVE LTD
Non-Advertising
STEPHEN HAMILTON
Non-Advertising
TRICIA JOYCE
Non-Advertising
BERNSTEIN & ANDRIULLI
Non-Advertising
WYATT-CLARKE & JONES
CREATIVE AWARDS

PRINT

Editorial/Personal

Editorial/Personal
ALYSSA PIZER
Editorial/Personal
ALYSSA PIZER
Editorial/Personal
ANDERSON HOPKINS
Editorial/Personal
ETC CREATIVE
Editorial/Personal
JANICE MOSES
Editorial/Personal
PAT BATES
Editorial/Personal
ASHLEY KLINGER & CO
Editorial/Personal
PRINT & CONTACT
CREATIVE AWARDS

PRINT

Advertising

Advertising
THE OPERATORS CREATIVE LTD
Advertising
SARAH LAIRD & GOOD COMPANY
Advertising
ANDERSON HOPKINS
Advertising
WYATT-CLARKE & JONES
Advertising
AGENCY MJ
Advertising
BERNSTEIN & ANDRIULLI
Advertising
ASHLEY KLINGER & CO
Advertising
TRICIA JOYCE
Advertising
BERNSTEIN & ANDRIULLI
Advertising
ETC CREATIVE
Advertising
APOSTROPHE
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PRODUCTION

Advertising

Advertising
JN PRODUCTION
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NON-TRADITIONAL

Experiential/Social

Experiential/Social
WIREWAX
Experiential/Social
MENDOLA ARTISTS
Experiential/Social
BERNSTEIN & ANDRIULLI
CREATIVE AWARDS

NON-TRADITIONAL

AR/VR

AR/VR
HAPPY FINISH
CREATIVE AWARDS

POST PRODUCTION

RETOUCHING/CGI

RETOUCHING/CGI
HAPPY FINISH
RETOUCHING/CGI
HAPPY FINISH
RETOUCHING/CGI
STEELWORKS
RETOUCHING/CGI
JANICE MOSES
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