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Joey L

Joey L

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BERNSTEIN & ANDRIULLI

In his latest overseas project, photographer ​Joey L​ traveled to Kerala, India to capture specific scenes from those inspiring places throughout the state that are worth the trip. He was hired by the state of Kerala to shoot a tourism campaign commissioned to help restore the residual economy back to its glory before the devastating floods of 2018 that conveys the five different lands that travelers frequent the most. Joey and the team were on-site in India for two weeks. The first week was spent scouting, where they found locals to be the faces for the concept, using real tourists and natives in the campaign. A seasoned lensman who’s traveled to the area many times before, this experience was Joey’s first time working on commissioned work in India. In lieu of a traditional shot list that contains a series of image suggestions in words, the client had developed detailed sketches to serve as inspiration for each of the 5 images they intended to create. While there was the general understanding throughout the team that the sketches were provided as a starting point, the final result of many of the shots turned out to be a perfect match. 

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