Monse VALERA

VP Creative Director | FCB CHICAGO

questionnaire

1)            what was your very first job?

my first paying job was as an intern assistant for a pediatrician. i assisted a delivery of triplets on my first day. i was 16.

 

2.)     please describe, in your own words, what your job is

i make you look

i make you feel

i make you act

 

 

3.)     how did you discover that the creative world was right for you? was there a time in your life that you credit to this discovery? what was there train of events that brought you to where you are today?

i’m a daydreamer, i’ve always been. i’m also an introvert, so my imagination and books have always been my escape. i was also lucky to grow up two houses down from my grandmother. she was an avid knitter and a spectacular cook. i didn’t realize it back then, but watching her in her tiny kitchen create the most elaborate and spectacular meals was witnessing creativity at work.

despite my love for the arts, growing up as the oldest of 7 children had set certain expectations. so, i went to med school trying to fulfill my dad’s dream. i quickly realized that was not for me (sorry dad!). that’s when i enrolled in design school and never looked back. 

 

4.)     in your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

i let myself get lost in the world and just watch – and eat everything along the way.

 

 

5.)     if you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

the work for tobacco free florida, “the reasons”. it was the perfect storm of trust, creativity, empathy and passion.

jury

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