Lauren animates the MCA’s vision to make the museum necessary and engaging for Chicago’s diverse
audiences. In her time at the MCA she launched the brand’s first advertising campaign in nearly a decade
and managed the marketing strategy for the trilogy of blockbuster exhibitions including David Bowie Is,
Takashi Murakami’s The Octopus Eats Its Own Leg, and the now on view Figures of Speech from Virgil
Abloh. Whether working with for-profit or non-profit brands, her work focuses on storytelling and
finding ways to redefine the field of Communications. She previously worked as an Account Director at
Leo Burnett, where she led the launch of the Firestone brand relaunch as well as the local and national
roll-out of the Allstate Mayhem campaign.