Laura JOHNSTON

EVP, Executive C.D. | GEOMETRY GLOBAL

Laura serves as an Executive Creative Director at Geometry Global - Chicago, carefully minding the award-winning creative product on the Mondelez, Kraft, Hill's, Waste Management, and Coca-Cola clients. Equal parts writer, creative leader and conceptual triage nurse, Laura enjoys a good new business pitch and getting creative with just about everything from marketing ideas to staffing charts (when called upon). Laura holds a BA in Journalism, with a minor in Fine Art/ Printmaking, from Northwestern University. She also recently received her certification in UX Design from SlideRule Labs.

questionnaire

What was your very first job?

Concessions professional at a movie theater. I got punched in the stomach for the first time, but the job included unlimited popcorn and soda and theater sound-systems we could pirate after hours. Best. Job. Ever.

Please describe, in your own words, what your job is and what work it entails.

I remove the things that get in the way of the creative geniuses around me doing brilliant work. In other words, I'm an ECD.

How did you discover that the creative world was right for you?  Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?

When I was five years old, I loved directing the neighborhood kids in our own made up theatrical productions. I couldn't sing or act, but I was good at making up stories and directing others. My tenth grade English teacher, Mrs. Winter, told  our class that if we were the kinds of people who noticed the things that no one else notices, we were probably doomed to be writers. Thus, I was doomed. I've managed my career pretty simply: Do more of the things I like. Less of the things I don't. One of the things I do very much like is being given the thing that no one else wants to work on--and making it great anyway.

In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

Learn something. Have hobbies. UX design, yoga instruction, improvisational comedy, swing dancing, jewelry design, playing the bass guitar--those are a few of mine.

If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

That's like asking me to pick my favorite child. "Make Them Yours," local experiential event for Levis. "Screw It, Let's Ride" for Harley. "Your Other Address," a PO Box for the United States Postal Service. "Own 'Em" for Sprite. "Harness the Horsepower" for Wrangler NASCAR. "Twist That Dish" for Kraft. See, I just can't choose.

jury

Creative Director | ZENO GROUP
Senior Vice President, Chief Marketing Officer | YMCA
Creative Director | WUNDERMAN MPLS
Executive Content Producer | R/GA
VP Creative Ops & Production | PADILLA
Creative Dir. | O'KEEFE REINHARD & PAUL
Creative Director | BEAM SUNTORY
Partner, Creative Lead | PUBLIC WORKS
Creative Director | OPTUM
Sr. Creative Director | ULTA BEAUTY
Vice President, Executive Creative Director | TPN
Director, Content & Production | LAND O'LAKES
Art Director | TARGET
VP Creative Services | KNOCK Inc.
Executive Director, Global Creative Production | AVEDA
Dir. of Content Production | COLLE+MCVOY
Global. Art Director | WILSON SPORTING GOODS
Creative Director/Art Director | EPSILON
Senior Art Director | YAMAMOTO
Director of Creative Integrated Production | BEST BUY
Associate Creative Director | GRUBHUB
Mktg. Comm. Specialist | BOSCH AUTO
CCO | THE MARKETING STORE
Founding Partner/Creative | ZEUS JONES
Executive Creative Director | FAME
Chief Production Officer | WE ARE UNLIMITED
VP Creative Director | EDELMAN
Creative Director | TRUE VALUE COMPANY
Creative Director | JEFF GRIFFITH CREATIVE
Founder + Chief Operating Officer | WHITTIER
Creative Director | CORNETT
Creative Director | DDB
SVP, Group Creative Director | GEOMETRY GLOBAL
Sr. Producer | McGARRYBOWEN
EVP, Executive C.D. | GEOMETRY GLOBAL
Exec. Dir. of Digital Media & Innovation | MN VIKINGS
Design Director | 10 THOUSAND DESIGN
Creative Director | R/GA
VP Creative & Engagement | STUDIO NORTH
Creative Director | LEO BURNETT
Group Creative Director | ANNEX / HAVAS
SVP Exec. Creative Director | FCB CHICAGO
Executive Producer | OGILVY & MATHER CHICAGO
Art Buyer | BEAM SUNTORY
Executive Creative Director | BBDO MINNEAPOLIS
VP, Sr Group Creative Director | SAPIENTRAZORFISH
Associate Creative Director | BEAM SUNTORY
Creative Director | HONEYWIRED
Creative Technologist | FALLON
SVP, Creative Director | FCB CHICAGO
Sr Director of Marketing | FACTORY MOTOR PARTS
Associate Creative Director | R/GA
Sr. Art Producer | THE MARKETING STORE
Global Art Director | WILSON SPORTING GOODS CO.
Creative Producer | TARGET
VP Creative Director | FCB CHICAGO
Creative Director | DDB CHICAGO
Assoc. Creative Director, Site Mktg | WALGREENS
Chief Innovation Officer | ENERGY BBDO
SVP Group Creative Director | GEOMETRY GLOBAL
Creative Director | BEAM SUNTORY
Creative Director | BUFFALO WILD WINGS
C.D. | BBDO MINNEAPOLIS
Director, Integrated Production | McGARRY BOWEN
SVP Exec. Creative Director | DDB WORLDWIDE
Brand Director | ANYTIME FITNESS
Sr. Art Producer | FCB CHICAGO
Group Creative Director | BI WORLDWIDE
Creative Director | MEDTRONIC
Executive Creative Director | WHITTIER
Sr. Channel Marketing Manager | FACTORY MOTOR PARTS
Group Production Director | MONO
VP, Group Creative Supervisor | HAVAS LIFE METRO
Art Director | TRUE VALUE COMPANY
VP Exec. Producer | ENERGY BBDO
Creative Director | COLLE+MCVOY
SVP, Director of Brand Strategy | IHEARTMEDIA
Dir. of Comm. | MUSEUM OF CONTEMPORARY ART
Assoc. Creative Director | ABELSON TAYLOR
Design Director | 10 THOUSAND DESIGN
Creative Director | DDB
VP Group Creative Director | PERISCOPE
Creative Director | UNITEDHEALTH GROUP
VP, Experiential Marketing | BI WORLDWIDE
Director, Brand & Creative | MINNESOTA VIKINGS
Executive Producer | GENERAL MILLS
Executive Creative Director | FALLON MINNEAPOLIS
Creative Manager | RXBAR
VP Creative Director | FCB CHICAGO
Sr. Manager Brand Design | MILLERCOORS
Executive Creative Dir, Founder | HUMDINGER & SONS
Senior Marketing Manager, Production | BEST BUY
Chief Creative Officer | LEO BURNETT DETROIT
SVP Creative Dir. & Exec. Producer | LEO BURNETT
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