Jeff Griffith is an advertising and integrated marketing Creative Director in Minneapolis and NYC. He has worked in ad agencies and companies at all levels of dysfunction and sizes from Honolulu to Atlanta, San Francisco, Chicago, Winston-Salem and all over New York City. His client experience ranges from Fortune 100 companies to third generation retailers, fast food restaurants and incredible non-profit clients. 

 While working full-time in advertising, Jeff also Co-Published/Designed his own magazine for 4.5 years called ATOMIC, which was all about retro culture. In the last 2000s, he also co-founded an ad agency named JUGULAR. Most recently, he was Creative Director of Integrated Marketing at Men's Health magazine for six years in NYC. He has been honored to work with some of the greatest photographers in the industry and has designed and edited some of their portfolios and promo pieces over the years.  Griffith says, "I'm incredibly temperamental and I tend to throw things at photo and TV shoots and portfolio reviews. Oh wait, what is this interview going to be used for?" Jeff recently moved to Minneapolis where he reconnected with his college girlfriend (and HS crush) and got married last year. He has clients throughout the country and works from home next to his 32oz Yeti cooler with Coca Cola and extra ice. All his awards are in storage somewhere except for his LUCIE Award and Shelby Foote Award.


1.)  What was your very first job? 

McDonald's when I was 16. Yes, I tear up when I see the campaign promoting McD's as a great first job. I hated it at the time but still have a loyalty to them. First advertising job? Milici Valenti Park & Gabriel DDB Needham in Honolulu, HI. I answered an ad in the back of Adweek. "Come to Hawaii and Lose Your Tan. Long hours, so-so pay and no Fridays off for surfing."


2.) Please describe, in your own words, what your job is and what work it entails. 

I try my damnedest to create cool advertising or design or events or magazines that I'm proud to share with others. No matter what, typography, photography, great music and film somehow play a role. And if I can get a totally-inside joke in there, I'm even happier. 


3.) How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What Was there a train of events that brought you to where you are today? 

I think it has always found me. I was obsessed with logos and TV commercials as a kid. Even when I did stand-up comedy in HS and College, it had to do with commercials. Typography talks to me and new fonts make me VERY happy. I workout at the gym to big, robust movie scores. Killer photography and film motivates and inspires me. 


4.) In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

I used to obsess over awards shows. Now I do deep dives into Pinterest and YouTube and Google images...and really long showers just to think. 


5.)  If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 

Without question, it's my work with protecting/preserving America's Civil War, Revolutionary War and War of 1812 battlefields from destruction. It started in 2010, when I answered an ad on Facebook that told me about grassroots group that was fighting a local millionaire and $4.6 billion gaming company that was proposing to create a casino 1/2 mile from the Gettysburg Battlefield. Being a life-long history buff, I threw myself into this project and used all my past advertising and publishing experience to donate my time to create a campaign to defeat these dorks. On top of print, t-shirts, brochures, signage and billboards, I personally brought in Ken Burns, David McCullough, Sam Waterston, Matthew Broderick, Susan Eisenhower (Ike's granddaughter), a Medal of Honor recipient and got Oscar-winning composer John Williams to provide the music for a series of videos. It wasn't a One Show pencil, it wasn't a write-up in a trade was a call from two-time Pulitzer Prize-Winning author David McCullough personally thanking ME that turned me to mush. The entire campaign I designed/directed/produced, which DEFEATED the casino, is now in the permanent collection of the Library of Congress and the Pennsylvania State Historical Society. Since then, I've been designing the membership magazine Hallowed Ground for the American Battlefield Trust for the past 7 years. I'm blessed. 


6.) Which creative disciplines do you commission most, and are most interested in seeing more of and why? (ie photo, film, social, experiential, vr, etc)

I commission a ton of photography and videography/film for magazines and web/social  content. Always looking for people who push it, who are super cool and fun to work with and really DO keep in touch with me when I ask them to. Divas aren't invited. Life is too short to work with dips*ts. :)


Creative Director | ZENO GROUP
Senior Vice President, Chief Marketing Officer | YMCA
Creative Director | WUNDERMAN MPLS
Executive Content Producer | R/GA
VP Creative Ops & Production | PADILLA
Creative Director | BEAM SUNTORY
Partner, Creative Lead | PUBLIC WORKS
Creative Director | OPTUM
Sr. Creative Director | ULTA BEAUTY
Vice President, Executive Creative Director | TPN
Director, Content & Production | LAND O'LAKES
Art Director | TARGET
VP Creative Services | KNOCK Inc.
Executive Director, Global Creative Production | AVEDA
Dir. of Content Production | COLLE+MCVOY
Global. Art Director | WILSON SPORTING GOODS
Creative Director/Art Director | EPSILON
Senior Art Director | YAMAMOTO
Director of Creative Integrated Production | BEST BUY
Associate Creative Director | GRUBHUB
Mktg. Comm. Specialist | BOSCH AUTO
Founding Partner/Creative | ZEUS JONES
Executive Creative Director | FAME
Chief Production Officer | WE ARE UNLIMITED
VP Creative Director | EDELMAN
Creative Director | TRUE VALUE COMPANY
Founder + Chief Operating Officer | WHITTIER
Creative Director | CORNETT
Creative Director | DDB
SVP, Group Creative Director | GEOMETRY GLOBAL
Sr. Producer | McGARRYBOWEN
Exec. Dir. of Digital Media & Innovation | MN VIKINGS
Design Director | 10 THOUSAND DESIGN
Creative Director | R/GA
VP Creative & Engagement | STUDIO NORTH
Creative Director | LEO BURNETT
Group Creative Director | ANNEX / HAVAS
SVP Exec. Creative Director | FCB CHICAGO
Executive Producer | OGILVY & MATHER CHICAGO
Executive Creative Director | BBDO MINNEAPOLIS
VP, Sr Group Creative Director | SAPIENTRAZORFISH
Associate Creative Director | BEAM SUNTORY
Creative Director | HONEYWIRED
Creative Technologist | FALLON
SVP, Creative Director | FCB CHICAGO
Sr Director of Marketing | FACTORY MOTOR PARTS
Associate Creative Director | R/GA
Creative Producer | TARGET
VP Creative Director | FCB CHICAGO
Creative Director | DDB CHICAGO
Assoc. Creative Director, Site Mktg | WALGREENS
Chief Innovation Officer | ENERGY BBDO
SVP Group Creative Director | GEOMETRY GLOBAL
Creative Director | BEAM SUNTORY
Creative Director | BUFFALO WILD WINGS
Director, Integrated Production | McGARRY BOWEN
SVP Exec. Creative Director | DDB WORLDWIDE
Brand Director | ANYTIME FITNESS
Sr. Art Producer | FCB CHICAGO
Group Creative Director | BI WORLDWIDE
Creative Director | MEDTRONIC
Executive Creative Director | WHITTIER
Sr. Channel Marketing Manager | FACTORY MOTOR PARTS
Group Production Director | MONO
VP, Group Creative Supervisor | HAVAS LIFE METRO
VP Exec. Producer | ENERGY BBDO
Creative Director | COLLE+MCVOY
SVP, Director of Brand Strategy | IHEARTMEDIA
Assoc. Creative Director | ABELSON TAYLOR
Design Director | 10 THOUSAND DESIGN
Creative Director | DDB
VP Group Creative Director | PERISCOPE
Creative Director | UNITEDHEALTH GROUP
VP, Experiential Marketing | BI WORLDWIDE
Director, Brand & Creative | MINNESOTA VIKINGS
Executive Producer | GENERAL MILLS
Executive Creative Director | FALLON MINNEAPOLIS
Creative Manager | RXBAR
VP Creative Director | FCB CHICAGO
Sr. Manager Brand Design | MILLERCOORS
Executive Creative Dir, Founder | HUMDINGER & SONS
Senior Marketing Manager, Production | BEST BUY
Chief Creative Officer | LEO BURNETT DETROIT
SVP Creative Dir. & Exec. Producer | LEO BURNETT
©2016 LE BOOK All Rights Reserved