Colleen McTAGGART

SVP, Creative Director | FCB CHICAGO

Creative Director. Art Director. Mom of three. Equally passionate about all. I believe in great ideas that are media agnostic. I lead teams in creating work from beauty to retail to health and beyond. And I thrive on pursuing new business opportunities that grow agency rosters. I’m most proud of my work that aligns with my beliefs, drives change and creates conversation - most notably on Kmart for female body positivity, award winning work on The Mom Project challenging Congress for equal pay and making toilet paper controversial. Other career highlights include head banging with George Hamilton at an Alice and Chains concert, having dinner with Mr. Big and riding in the Weinermobile.

questionnaire

1. What was your very first job?

I began as an Art Director at DDB Chicago. It was thrilling to be part of the agency at that time as it was a creative force in the country. I worked on Wheaties and the first television commercial I ever produced was for the Superbowl.

 

2. Please describe, in your own words, what your job is and what work it entails.

I am a Creative Director at FCB Chicago on the Health and Wellness team. Our groups clients span all realms of the health and wellness space from pharmaceutical, to beauty, to consumer packaged goods to health insurance. We are redefining what the category is and pushing boundaries on the type of work typically done. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? When I was in junior high, a family friend that worked in advertising said to me, “You have a funny way of saying things that make a lot sense. You should go into advertising.” I took his words to heart and never looked back.

 

In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

I’m so inspired by my team members. They are constantly exposing me to new things I never would’ve stumbled upon on my own. From design, to technology, nature, film, other people who are doing extraordinary things,…the list goes on and on.

 

5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

I’m really proud of a tv spot that aired online for Kmart that relaunched their plus-sized department as “fabulously-sized”. It was based on the insight that while 67% of all women wear plus size clothing, they account for just 18% of all retail purchases because there is a dearth of affordable and fashionable plus size clothing. Kmart shatters this industry standard by making all styles, in all sizes. The spot was wholly create and produced by all females. It was also lauded by much of the fashion industry including WWD, Cosmopolitan and Forbes Style. The day following the launch, the retailer saw an 11% increase in women's apparel sales.

 

6. Which creative disciplines do you commission most, and are most interested in seeing more of and why? (ie photo, film, social, experiential, vr, etc)

I spend a lot of my time in the social and digital space. Having the resources to push the level of execution within those spaces is a constant need.

jury

EVP, Chief Digital Officer | DDB U.S.
Creative Director | ZENO GROUP
Senior Vice President, Chief Marketing Officer | YMCA
Creative Director | WUNDERMAN MPLS
SVP Creative Director | AVEDA
Exec. Content Producer | R/GA
VP Creative Ops & Production | PADILLA
Creative Dir. | O'KEEFE REINHARD & PAUL
Creative Director | BEAM SUNTORY
Partner, Creative Lead | PUBLIC WORKS
Sr. Creative Director | ULTA BEAUTY
Vice President, Executive Creative Director | TPN
Director, Content & Production | LAND O'LAKES
Art Director | TARGET
VP Creative Services | KNOCK Inc.
Dir. of Content Production | COLLE+MCVOY
Global. Art Director | WILSON SPORTING GOODS
Mktg. Comm. Specialist | BOSCH AUTO
CCO | THE MARKETING STORE
Executive Creative Director | ZEUS JONES
EVP, Executive C. D. | DDB CHICAGO
Chief Production Officer | WE ARE UNLIMITED
Executive Creative Director | WE ARE UNLIMITED
Creative Director | CORNETT
EVP, Executive C.D. | GEOMETRY GLOBAL
Chief Creative Officer | GREY MIDWEST
Creative Director | R/GA
VP Creative & Engagement | STUDIO NORTH
Creative Director | LEO BURNETT
SVP Exec. Creative Director | FCB CHICAGO
Executive Producer | OGILVY & MATHER CHICAGO
Art Buyer | BEAM SUNTORY
Executive Creative Director | BBDO MINNEAPOLIS
VP, Sr Group Creative Director | SAPIENTRAZORFISH
Creative Director | HONEYWIRED
Creative Technologist | FALLON
SVP, Creative Director | FCB CHICAGO
Senior Director of Marketing | FACTORY MOTOR PARTS
Associate Creative Director | R/GA
Sr. Art Producer | THE MARKETING STORE
Chief Creative Officer | HAVAS WORLDWIDE
VP Creative Director | FCB CHICAGO
SVP Group Creative Director | GEOMETRY GLOBAL
Creative Director | BEAM SUNTORY
C.D. | BBDO MINNEAPOLIS
SVP Exec. Creative Director | DDB WORLDWIDE
Sr. Art Producer | FCB CHICAGO
Creative Director | MEDTRONIC
VP Exec. Producer | ENERGY BBDO
Creative Director | COLLE+MCVOY
SVP, Director of Brand Strategy | IHEARTMEDIA
Dir. of Comm. | MUSEUM OF CONTEMPORARY ART
Assoc. Creative Director | ABELSON TAYLOR
VP Group Creative Director | PERISCOPE
Executive Producer | GENERAL MILLS
Executive Creative Director | FALLON MINNEAPOLIS
VP Creative Director | FCB CHICAGO
Creative Director | LATITUDE
Marketing Director | MINNETONKA MOCCASIN
Chief Creative Officer | LEO BURNETT DETROIT
SVP Creative Dir. & Exec. Producer | LEO BURNETT
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