Alan PARKER

Chief Innovation Officer | ENERGY BBDO

Alan is the Chief Innovation Officer for Energy BBDO and is responsible for driving innovation into our work, advancing our knowledge and application of new technologies and growing our digital capabilities and business.  He’s an extremely passionate individual with an entrepreneurial spirit. He thrives on challenges and loves working with like-minded people that want to achieve the best they can, and then some more.

 

As well as the US, Alan has worked extensively in Europe and Asia. He has established highly successful digital and innovation businesses at top agencies including MullenLowe London, where he was Managing Director Digital, Golin London, where he was Head of Digital, and Ogilvy Group Australia, where he was [email protected].  He has experience innovating with some of the world's most respected brands, such as Bayer, Unilever, Heineken, Microsoft, Vodafone, Burger King, Tesco, Ford & LinkedIn. 

questionnaire

1.)     What was your very first job? 

Intern at Hill & Knowlton’s EMEA HQ

 

2.)     Please describe, in your own words, what your job is and what work it entails

I am the Chief Innovation Officer at Energy BBDO. I am responsible for ensuring that we provide best-in-class digital marketing and driving innovation in the work we do for our clients as well as how we innovate the way we work as an agency. I am a champion of change, a pioneer of different and a backer of the brave.

 

3.)     How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? 

I studied Media at college and took courses in everything from Advertising, journalism, through to film studies. What struck me was the power of creativity in all of them, whether it be a beautifully crafted article, an emotionally charged movie or an advert that made you cry laughing – the power at the core of them all was creativity. In Advertising, we are trying to get our clients products to stand out and creativity is the start, the middle and the end.  

 

4.)     In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 

I’m lucky in my role that I get exposed to new and innovative technology, processes and thinking all the time. I spend my days with some amazingly talented people from the worlds of technology, social media, ecommerce and so on and I spend every day with big eyes and big ears, taking it all in.

 

5.)     If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 

I once worked on an entire set of ads and content where everything featured in it was 3D printed. We had all the 3d printers in London working round the clock to ensure we had everything done!

 

6.)     Which creative disciplines do you commission most, and are most interested in seeing more of and why? (ie photo, film, social, experiential, vr, etc). 

I wouldn’t say there’s one particular area I commission the most. I can go from commissioning a company to help develop a beta version of a physical product right the way through to commissioning a college film student to produce content. I’m very intersested in hearing more about VR and AR.

jury

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