Let us celebrate imagination and friendship
Ykone partnered with Montblanc to highlight the brand's collaboration with the iconic Le Petit Prince from Antoine de Saint-Exupéry, and the new Montblanc Meisterstück Le Petit Prince pen collection. Montblanc is about being the best possible you. Our suggested "Tribute to Imagination" concept and approach paired the brand with artists and illustrators to create imaginative social content for Instagram, designed to showcase "what friendship means to each of them and how the bonds of friendship helped to move them forward, stay inspired and reach new heights of excellence and creativity." This was a a voyage of the senses, with a youthful spirit, always accompanied by good friends.
Each influencer (in total, there were 6) received a friendship quote from the Petite Prince story and was asked to apply and interpret the quote within their own unique, creative universes, celebrating the valuable bonds of friendship and featuring the Meisterstück pen.
Youthful curiosity, integrity, bravery, imagination and adventure: these are the core values that inspired Montblanc to imagine the Miesterstück pen collection, and these are the core values that inspired our influencers to create memorable and engaging content for extraordinary results.