NON-TRADITIONAL

Armani Neo Nude

ARMANI

YKONE

Social

To highlight the brand's new collection Neo Nude, Giorgio Armani Beauty wished to reinvent the « nude » make-up trend by showcasing what it means to be « nude » and how best to achieve this effect. For the first time, the Armani International Marketing teams engaged influencers to become digital ambassadors and content creators, and share the Armani Neo Nude philosophy with their fans.

Collaborating with creative influencers who have highly engaged audiences ensures targeted delivery of visibility and top engagement. Thanks in part to Instagram-ready content such as testimonials and tutorial videos, step-by-step photos and compelling final look portraits, both the brand and the influencers are highlighted in this unique and creative 360 campaign

The strategic twist? Instead of getting in touch with each of the 5 influencers separately with a specific local creative brief, Ykone instead set up a "global content factory" where the brand, agency, talents, managers and production team gathered together for a week to produce 120+ social-media-ready content for the #ArmaniNeoNude 2018 campaign. In the end, only content produced at the "factory" was used to promote new Armani make up collection.

Is the best way to produce social content briefing an influencer and then letting her produce content at home? Not when you can capture content with influencers in a professional photo studio. And what’s even better than shooting at a studio? Turning an amazing house (here : la Casa no Tempo in Portugal) into an exclusive, in-house studio to create unique images and videos. Natural lights, raw backgrounds, and an "at-home" feeling all merged to bring unparalleled content production and deliver an unforgettable experience that brought real value in the way of authentic and engaging content for the influencers.

The final casting, US : Madisin Rian UK : Alessandra Steinherr IT : Erika Boldrin HK : Elva Ni China : Miss Xiao Zhu

 

 

 

CREATIVE AWARDS

VIDEO

Music/Fashion

Music/Fashion
STUDIO PRIVATE
Music/Fashion
ICONOCLAST
Music/Fashion
PUNDERSONS GARDENS
Music/Fashion
RIDLEY SCOTT CREATIVE GROUP
CREATIVE AWARDS

PRINT

Fashion

Fashion
ALYSSA PIZER
Fashion
CREATIVE BLOOD
Fashion
HOLMES PRODUCTION
Fashion
WALTER SCHUPFER MGMT
Fashion
JN PRODUCTION
Fashion
SUPERVISION
Fashion
ALYSSA PIZER
Fashion
KINTZING
Fashion
REDEYE REPS
Fashion
STUDIO BLVD
Fashion
STUDIO BLVD
CREATIVE AWARDS

PRINT

Still Life

Still Life
C'EST LA VIE
Still Life
FREEMAN & LE TOURNEAU
Still Life
RIDLEY SCOTT CREATIVE GROUP
Still Life
BTS TALENT
CREATIVE AWARDS

PRINT

Personal

Personal
SHOTVIEW ARTISTS MANAGEMENT
Personal
ICONOCLAST
Personal
TONIC REPS
Personal
KINTZING
Personal
EMEIS DEUBEL
Personal
BTS TALENT
Personal
TONIC REPS
Personal
STUDIO HARCOURT
Personal
TONIC REPS
Personal
CAROLE LAMBERT
Personal
TONIC REPS
CREATIVE AWARDS

PRINT

Personal

Personal
SHOTVIEW ARTISTS MANAGEMENT
Personal
ICONOCLAST
Personal
TONIC REPS
Personal
KINTZING
Personal
EMEIS DEUBEL
Personal
BTS TALENT
Personal
TONIC REPS
Personal
STUDIO HARCOURT
Personal
TONIC REPS
Personal
CAROLE LAMBERT
Personal
TONIC REPS
CREATIVE AWARDS

PRODUCTION

Special Project

Special Project
FILM PLUS
Special Project
LS PRODUCTIONS
Special Project
MONOTYPE
Special Project
SHOOT IN THE ALPS
CREATIVE AWARDS

NON-TRADITIONAL

Social

Social
EMEIS DEUBEL
Social
MONOTYPE
Social
WHALAR
Social
YKONE
Social
FREESTUDIOS
CREATIVE AWARDS

NON-TRADITIONAL

Experiential

Experiential
NEXUS STUDIOS
Experiential
MAKEMEPULSE
Experiential
UNIT 9
Experiential
HAPPY FINISH
CREATIVE AWARDS

POST PRODUCTION

Retouching

Retouching
B.O.B
Retouching
B.O.B

KFC

Retouching
REDEYE REPS
Retouching
STUDIO PRIVATE
Retouching
TAYLOR JAMES
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