POST PRODUCTION

Xarelto - Behind The Scenes

From pitch to final execution, the Saddington Baynes production team art directed and coordinated all elements of the production. Using an innovative blend of live action competition cyclists, in a virtual environment with a conceptual rotational move, we brought to life the agency’s concept in this award-winning pharmaceutical ‘Dare to be Different’ campaign.

Every element of production was heavily researched, with an unparalleled level of attention to detail. Creating the virtual characters required 3D scanning, mapping and modelling life-like replicas of talent, before coordinating a green screen rolling road shoot where the production team built a bespoke rig to capture the mechanics and movement of a racing cyclist. The self-engineered rig enabled us to track real-time movements and craft the CG shots with a clear understanding of how to animate the characters.

For the skaters, we had an on-set professional speed-skater on hand to train the talent and inform the team of specific movements. With the aid of slide mats we were able to capture the live action required to make believable CG animations.

We’ve submitted the behind the scenes film as our submission, to show the technical expertise that went into this project. Please see the full project breakdown on our online portfolio:

https://www.saddingtonbaynes.com/work/favourites/xarelto-dare-to-be-diff...

CREATIVE AWARDS

VIDEO

Music/Fashion

Music/Fashion
STUDIO PRIVATE
Music/Fashion
ICONOCLAST
Music/Fashion
PUNDERSONS GARDENS
Music/Fashion
RIDLEY SCOTT CREATIVE GROUP
CREATIVE AWARDS

PRINT

Fashion

Fashion
ALYSSA PIZER
Fashion
CREATIVE BLOOD
Fashion
HOLMES PRODUCTION
Fashion
WALTER SCHUPFER MGMT
Fashion
JN PRODUCTION
Fashion
SUPERVISION
Fashion
ALYSSA PIZER
Fashion
KINTZING
Fashion
REDEYE REPS
Fashion
STUDIO BLVD
Fashion
STUDIO BLVD
CREATIVE AWARDS

PRINT

Still Life

Still Life
C'EST LA VIE
Still Life
FREEMAN & LE TOURNEAU
Still Life
RIDLEY SCOTT CREATIVE GROUP
Still Life
BTS TALENT
CREATIVE AWARDS

PRINT

Personal

Personal
SHOTVIEW ARTISTS MANAGEMENT
Personal
ICONOCLAST
Personal
TONIC REPS
Personal
KINTZING
Personal
EMEIS DEUBEL
Personal
BTS TALENT
Personal
TONIC REPS
Personal
STUDIO HARCOURT
Personal
TONIC REPS
Personal
CAROLE LAMBERT
Personal
TONIC REPS
CREATIVE AWARDS

PRINT

Personal

Personal
SHOTVIEW ARTISTS MANAGEMENT
Personal
ICONOCLAST
Personal
TONIC REPS
Personal
KINTZING
Personal
EMEIS DEUBEL
Personal
BTS TALENT
Personal
TONIC REPS
Personal
STUDIO HARCOURT
Personal
TONIC REPS
Personal
CAROLE LAMBERT
Personal
TONIC REPS
CREATIVE AWARDS

PRODUCTION

Special Project

Special Project
FILM PLUS
Special Project
LS PRODUCTIONS
Special Project
MONOTYPE
Special Project
SHOOT IN THE ALPS
CREATIVE AWARDS

NON-TRADITIONAL

Social

Social
EMEIS DEUBEL
Social
MONOTYPE
Social
WHALAR
Social
YKONE
Social
FREESTUDIOS
CREATIVE AWARDS

NON-TRADITIONAL

Experiential

Experiential
NEXUS STUDIOS
Experiential
MAKEMEPULSE
Experiential
UNIT 9
Experiential
HAPPY FINISH
CREATIVE AWARDS

POST PRODUCTION

Retouching

Retouching
B.O.B
Retouching
B.O.B

KFC

Retouching
REDEYE REPS
Retouching
STUDIO PRIVATE
Retouching
TAYLOR JAMES
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