VIDEO

So...? Fragrance

So…? Body Fragrance

Toby TREMLETT

Advertising
Represented by
SHORTFILMS

Fun, irreverent and punchy, it deliberately treads the line between a ‘conventional’ approach to beauty and an edit more in line with music videos to create an appeal to the brand's youthful market. The execution reflects the idea of flipping through the images on the brand's Instagram page in a fun and spontaneous representation of the core promise of So…? Fragrance.

Our girl is modern, empowered and unashamedly irreverent in her engagement with the consumer. We like to call it Beauty Punk.

As a brand with multiple products and no previous films online, the brief was non-conventional, as the requirement was a film not only illustrating the specific product, but also a visual representation of the overall brand identity.

CREATIVE AWARDS

VIDEO

Music/Fashion

Music/Fashion
STUDIO PRIVATE
Music/Fashion
ICONOCLAST
Music/Fashion
PUNDERSONS GARDENS
Music/Fashion
RIDLEY SCOTT CREATIVE GROUP
CREATIVE AWARDS

PRINT

Fashion

Fashion
ALYSSA PIZER
Fashion
CREATIVE BLOOD
Fashion
HOLMES PRODUCTION
Fashion
WALTER SCHUPFER MGMT
Fashion
JN PRODUCTION
Fashion
SUPERVISION
Fashion
ALYSSA PIZER
Fashion
KINTZING
Fashion
REDEYE REPS
Fashion
STUDIO BLVD
Fashion
STUDIO BLVD
CREATIVE AWARDS

PRINT

Still Life

Still Life
C'EST LA VIE
Still Life
FREEMAN & LE TOURNEAU
Still Life
RIDLEY SCOTT CREATIVE GROUP
Still Life
BTS TALENT
CREATIVE AWARDS

PRINT

Personal

Personal
SHOTVIEW ARTISTS MANAGEMENT
Personal
ICONOCLAST
Personal
TONIC REPS
Personal
KINTZING
Personal
EMEIS DEUBEL
Personal
BTS TALENT
Personal
TONIC REPS
Personal
STUDIO HARCOURT
Personal
TONIC REPS
Personal
CAROLE LAMBERT
Personal
TONIC REPS
CREATIVE AWARDS

PRINT

Personal

Personal
SHOTVIEW ARTISTS MANAGEMENT
Personal
ICONOCLAST
Personal
TONIC REPS
Personal
KINTZING
Personal
EMEIS DEUBEL
Personal
BTS TALENT
Personal
TONIC REPS
Personal
STUDIO HARCOURT
Personal
TONIC REPS
Personal
CAROLE LAMBERT
Personal
TONIC REPS
CREATIVE AWARDS

PRODUCTION

Special Project

Special Project
FILM PLUS
Special Project
LS PRODUCTIONS
Special Project
MONOTYPE
Special Project
SHOOT IN THE ALPS
CREATIVE AWARDS

NON-TRADITIONAL

Social

Social
EMEIS DEUBEL
Social
MONOTYPE
Social
WHALAR
Social
YKONE
Social
FREESTUDIOS
CREATIVE AWARDS

NON-TRADITIONAL

Experiential

Experiential
NEXUS STUDIOS
Experiential
MAKEMEPULSE
Experiential
UNIT 9
Experiential
HAPPY FINISH
CREATIVE AWARDS

POST PRODUCTION

Retouching

Retouching
B.O.B
Retouching
B.O.B

KFC

Retouching
REDEYE REPS
Retouching
STUDIO PRIVATE
Retouching
TAYLOR JAMES
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