Christian Lacroix was looking for a compelling way to support their content strategy for social networks that was consistent with its strong institutional image while strengthening their community.
Their rich and colorful products were perfectly adapted to a strategy of visual content and, therefore sought to highlight them through video. Given the high level of resources required for video productions, Christian Lacroix reached out to Olapic for the creation of scalable short-form video animations through Content in Motion.
Christian Lacroix allowed to leave a certain creative freedom to Olapic’s team in order to take a step back on visuals and rediscover them through a new eye and specialist animated content.
Not only the resulting videos succeed to represent the concept behind the heart and soul of each concept by bringing it to live, but the results speak for themselves. Content in Motion assets have been regularly in the top 3 of their best publications in terms of engagement. On Facebook and Instagram, Christian Lacroix recorded an average increase of 26% and 27%, respectively, and a 40% and 55% increase in comments, meeting the brand’s expectations.