58 storyboards, 21 idents, 11 sites across the Gairloch and Kylesku area of Scotland, 2 days on location; this is the ‘Together Is A Wonderful Place To Be’ project. Promoting Mazda’s latest CX-5 and MX-5 RF models, this ident series captures a variety of sentimental moments on the road. We’re particularly excited to showcase how our specialised knowledge of these Scottish locations and dramatic roads made this shoot possible, and helped keep the production values high. To pull off the production efficiently, our Location Manager Amy Morement sourced precise locations on the NC500 route - one of the best driving routes in the world - knowing that it would allow for multiple aesthetics in close proximity. Nothing was cut from the demanding schedule and we even got to use our relationships with the local farmers to ensure cows in the backdrop to achieve the desired creative.