This campaign is a perfect example of how a high-end luxury campaign is possible with style, in a relatively rural location. LS Productions have serviced 3 of the last 4 annual winter campaigns for Stella McCartney, all in Scotland. Informed by Stella McCartney’s partial upbringing in Scotland, her passion for sustainability and the natural textures of the collection itself, LS sourced and scouted a corner of the West coast that met and complimented all of these references and needs. Local production, casting and animals all provided by LS Productions.
“This season we went to the root of my memories, the place that makes me feel like I’m in every season: Scotland. We shot in Campbeltown on the farm where I grew up as a child; the ocean, the bagpipers from the Kintyre School – these are all part of my childhood memories. It is one of my most emotional ad campaigns ever; it allowed me to connect with the local people and nature. I worked with Johnny Dufort and the models to bring life, personality and a kind of character into the clothes and into the entire spirit of the shoot. Johnny brings a kind of sense of humour, a sense of comedy.” – Stella McCartney