VIDEO

THE ROWING BROTHERS WHO SHOCKED THE WORLD: Paul and Gary O’Donovan's Way of The Wildcard

RED BULL

JUST SO

Advertising

The Brief: Help Red Bull to engage a new younger audience.

Our Insight: Audience research showed Red Bull’s aspirational athletes and extreme sports content were not relatable to many young people. We wanted to build a campaign that showed sporting success doesn’t require money, support or special treatment.

What we did: We used Real Story Network to find athletes from diverse backgrounds with incredible stories and created a content series ‘Way of the Wildcard’, for Red Bull TV and YouTube .  The series was supported with a Facebook format, 'Halfway Point' focussing on mental fitness and an Instagram series, 'Wildcard Fitness'  showing how to work-out with limited equipment.

Outcome: The series launched on Sky News and gained national press coverage. View through, engagement and positive sentiment among target audience exceeded KPIs.  Red Bull’s founder personally requested a second series. Nominated for a Grierson Award (first brand nomination since 1972).

CREATIVE AWARDS

VIDEO

Music/Fashion

Music/Fashion
STUDIO PRIVATE
Music/Fashion
ICONOCLAST
Music/Fashion
PUNDERSONS GARDENS
Music/Fashion
RIDLEY SCOTT CREATIVE GROUP
CREATIVE AWARDS

PRINT

Fashion

Fashion
ALYSSA PIZER
Fashion
CREATIVE BLOOD
Fashion
HOLMES PRODUCTION
Fashion
WALTER SCHUPFER MGMT
Fashion
JN PRODUCTION
Fashion
SUPERVISION
Fashion
ALYSSA PIZER
Fashion
KINTZING
Fashion
REDEYE REPS
Fashion
STUDIO BLVD
Fashion
STUDIO BLVD
CREATIVE AWARDS

PRINT

Still Life

Still Life
C'EST LA VIE
Still Life
FREEMAN & LE TOURNEAU
Still Life
RIDLEY SCOTT CREATIVE GROUP
Still Life
BTS TALENT
CREATIVE AWARDS

PRINT

Personal

Personal
SHOTVIEW ARTISTS MANAGEMENT
Personal
ICONOCLAST
Personal
TONIC REPS
Personal
KINTZING
Personal
EMEIS DEUBEL
Personal
BTS TALENT
Personal
TONIC REPS
Personal
STUDIO HARCOURT
Personal
TONIC REPS
Personal
CAROLE LAMBERT
Personal
TONIC REPS
CREATIVE AWARDS

PRINT

Personal

Personal
SHOTVIEW ARTISTS MANAGEMENT
Personal
ICONOCLAST
Personal
TONIC REPS
Personal
KINTZING
Personal
EMEIS DEUBEL
Personal
BTS TALENT
Personal
TONIC REPS
Personal
STUDIO HARCOURT
Personal
TONIC REPS
Personal
CAROLE LAMBERT
Personal
TONIC REPS
CREATIVE AWARDS

PRODUCTION

Special Project

Special Project
FILM PLUS
Special Project
LS PRODUCTIONS
Special Project
MONOTYPE
Special Project
SHOOT IN THE ALPS
CREATIVE AWARDS

NON-TRADITIONAL

Social

Social
EMEIS DEUBEL
Social
MONOTYPE
Social
WHALAR
Social
YKONE
Social
FREESTUDIOS
CREATIVE AWARDS

NON-TRADITIONAL

Experiential

Experiential
NEXUS STUDIOS
Experiential
MAKEMEPULSE
Experiential
UNIT 9
Experiential
HAPPY FINISH
CREATIVE AWARDS

POST PRODUCTION

Retouching

Retouching
B.O.B
Retouching
B.O.B

KFC

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REDEYE REPS
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STUDIO PRIVATE
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TAYLOR JAMES
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