Salvatore Ferragamo AW 2018
Director Harley Weir captures an exquisite Italian House brought to life again with laughter and playfulness through Ferragamo’s patchwork of party guests from around the globe.
Celebrating diversity and individuality under the Ferragamo aesthetic of dynamic colour, rich texture and flowing silhouettes, we worked with both Art Partner and Laird & Partners to create over 100 character and product assets.
Shot on 16mm film we naturally wanted to bring that same credibility to look development and grade in complimenting Harley Weir’s realist’s eye, distinct voice and analogue authenticity. While contemporary users of this stylised look have fallen into an interpretation leaving film looking flat, we loved that the campaign could accommodate a refreshing rich and dreamy finish that effortlessly feels both then and now.
Our methodology became much closer to 70s / 80s film manufacturers expectations on similar film stock utilising the full tonal range from rich blacks all the way to (nearly) off-the-chart highlights, the film texture grounding the bold colour in the mid-tones while title animations were kept simplistic and linear with a contemporary oversized stamp.
Grade, Titles & Motion Retouch by Studio Private