VIDEO

SALVATORE FERRAGAMO AW18

Salvatore Ferragamo AW 2018

Harley Weir

Music/Fashion
Represented by
STUDIO PRIVATE

Director Harley Weir captures an exquisite Italian House brought to life again with laughter and playfulness through Ferragamo’s patchwork of party guests from around the globe.

Celebrating diversity and individuality under the Ferragamo aesthetic of dynamic colour, rich texture and flowing silhouettes, we worked with both Art Partner and Laird & Partners to create over 100 character and product assets.

Shot on 16mm film we naturally wanted to bring that same credibility to look development and grade in complimenting Harley Weir’s realist’s eye, distinct voice and analogue authenticity. While contemporary users of this stylised look have fallen into an interpretation leaving film looking flat, we loved that the campaign could accommodate a refreshing rich and dreamy finish that effortlessly feels both then and now.

Our methodology became much closer to 70s / 80s film manufacturers expectations on similar film stock utilising the full tonal range from rich blacks all the way to (nearly) off-the-chart highlights, the film texture grounding the bold colour in the mid-tones while title animations were kept simplistic and linear with a contemporary oversized stamp.

Grade, Titles & Motion Retouch by Studio Private

CREATIVE AWARDS

VIDEO

Music/Fashion

Music/Fashion
STUDIO PRIVATE
Music/Fashion
ICONOCLAST
Music/Fashion
PUNDERSONS GARDENS
Music/Fashion
RIDLEY SCOTT CREATIVE GROUP
CREATIVE AWARDS

PRINT

Fashion

Fashion
ALYSSA PIZER
Fashion
CREATIVE BLOOD
Fashion
HOLMES PRODUCTION
Fashion
WALTER SCHUPFER MGMT
Fashion
JN PRODUCTION
Fashion
SUPERVISION
Fashion
ALYSSA PIZER
Fashion
KINTZING
Fashion
REDEYE REPS
Fashion
STUDIO BLVD
Fashion
STUDIO BLVD
CREATIVE AWARDS

PRINT

Still Life

Still Life
C'EST LA VIE
Still Life
FREEMAN & LE TOURNEAU
Still Life
RIDLEY SCOTT CREATIVE GROUP
Still Life
BTS TALENT
CREATIVE AWARDS

PRINT

Personal

Personal
SHOTVIEW ARTISTS MANAGEMENT
Personal
ICONOCLAST
Personal
TONIC REPS
Personal
KINTZING
Personal
EMEIS DEUBEL
Personal
BTS TALENT
Personal
TONIC REPS
Personal
STUDIO HARCOURT
Personal
TONIC REPS
Personal
CAROLE LAMBERT
Personal
TONIC REPS
CREATIVE AWARDS

PRINT

Personal

Personal
SHOTVIEW ARTISTS MANAGEMENT
Personal
ICONOCLAST
Personal
TONIC REPS
Personal
KINTZING
Personal
EMEIS DEUBEL
Personal
BTS TALENT
Personal
TONIC REPS
Personal
STUDIO HARCOURT
Personal
TONIC REPS
Personal
CAROLE LAMBERT
Personal
TONIC REPS
CREATIVE AWARDS

PRODUCTION

Special Project

Special Project
FILM PLUS
Special Project
LS PRODUCTIONS
Special Project
MONOTYPE
Special Project
SHOOT IN THE ALPS
CREATIVE AWARDS

NON-TRADITIONAL

Social

Social
EMEIS DEUBEL
Social
MONOTYPE
Social
WHALAR
Social
YKONE
Social
FREESTUDIOS
CREATIVE AWARDS

NON-TRADITIONAL

Experiential

Experiential
NEXUS STUDIOS
Experiential
MAKEMEPULSE
Experiential
UNIT 9
Experiential
HAPPY FINISH
CREATIVE AWARDS

POST PRODUCTION

Retouching

Retouching
B.O.B
Retouching
B.O.B

KFC

Retouching
REDEYE REPS
Retouching
STUDIO PRIVATE
Retouching
TAYLOR JAMES
©2016 LE BOOK All Rights Reserved