DFS - Time to Snuggle Up
The campaign originally featured DFS employees drawn from the sofa firm’s three UK factories in Derbyshire, Nottinghamshire and South Yorkshire. It was designed to shine the spotlight on the hard work, technique and artistry of the DFS team who hand-make customer orders all year round.
‘Time to Snuggle Up’ evolves this campaign and continues our long running partnership with DFS and krow communications.
Each of the characters were constructed out of a core metal armature and different fabrics with each one taking approximately five weeks to make. Using stop frame animation creates an authentic handcrafted world that reinforces the handcrafted nature of each DFS sofa built.