APPLE shot on iPhone X - Paris . Lyon . Marseille
Axel Morin is a photographer / director with a powerful vision of deeply aesthetic imagery and a unique storytelling ability. Inspired by the urban culture of his youth, he discovered his passion for photography in his early ages. He uses bold compositions with a contemporary vision. His sought-after style is a blend of timeless sophistication with a fresh, provocative interpretation.
Apple shot on Iphone X . Paris Lyon Marseille
As part of its campaign Shot on Iphone to demonstrate its video quality, Apple showcases french urban culture through 3 films and photographies made entirely with iPhone X by Axel Morin. In black and white aesthetics, the films capture the spirit of the three largest cities in France: Paris, Lyon and Marseille offering a contemporary vision on a hip-hop soundtrack with unreleased artists Lomepal, Chilla and Reef for their city of heart, Paris, Lyon, and Marseille.