In 2011 Shaheed joined Publicis LifeBrands as Executive Creative Director. The youngest ever at 31 years of age.
His highlights at Publicis (so far) have been:
- Helped PLB to become the only health and wellness agency in the world to have their work celebrated at the world’s most prestigious consumer award shows - Cannes Lions, D&AD, Campaign BIG Awards, LeBook & Creative Circle (first healthcare agency in 68 years to win).
- He founded ‘The Lab - A place for bright sparks’. An industry first initiative to help find talent (without a CV) into Publicis Health UK agencies.
- Shaheed has had the agencies work celebrated at No.10 and No.11 Downing Street.
- In his spare time he mentors various advertising schools and charities in London. He is also Founder of The Creative Floor Healthcare Awards. Which in 4 years has raised over £55,000.000 to help untapped talent and diversity into health and wellness communication agencies across the world.