I’m a Creative Director who has recently hit 20 years in the Industry. After a quick foray into retail design I spent 15 years designing Museums and exhibitions and cultural projects. I was fortunate enough to work alongside some the the UK’s leading architects in projects for the Natural history Museum, Royal Botanic Gardens, National Football Museum and Mary Rose Museum. My interest in storytelling in the architectural spaces moved into brand experiences with the opportunity to create a team within Bisqit / H+K. In the last five years I have created brand experiences, product launches and campaigns for, adidas, Ford, Intel and Huawei. My interest remains very much storytelling in the physical space with the use of complex and large scale digital media. Or anything else that create a sense of wonder in our audience and gets them spreading the word.