With a masters from Central St. Martins, Paula began her career at a leading design studio in Portugal. She has lectured on graphic information design at the University of Westminster, and she has exhibited at the London Design Festival in 2006 and Experimental Design in 2013. Since joining McCann in 2007, Paula has worked on a wide range of global brands; as head of art, she is responsible for the overall look and feel of communications at McCann Enterprise. Apart from advertising, Paula has also collaborated with various clients and friends. Her work includes independent publishing in architecture, Browns Boutique in London, The Invisible Dot and branding for cultural clients.