Pascal Duval started as an Art Director at HCM and moved on as a Design Director at BSUR Concepting in 1999. After BSUR, he founded Le Pas Cool in Amsterdam in 2005 where he delivered project-based communication-concepts for various brands and agencies. In 2007, Pascal joined Wieden + Kennedy, Shanghai as an art director to work on Nike's 2008 Olympic campaign. Other projects included Chivas Regal and Nokia. He was offered a fulltime position but was unable to commit to living in Shanghai. Pascal returned to Amsterdam to find the love of his life. After working as a Creative Director for Iris and VBAT, he joined forces at G-STAR RAW and was awarded a Cannes Lion for The Art Of Raw film and multiple awards for the Raw For The Oceans collaboration with Pharrell Williams.