Lu arrived in London from Sydney’s sunny shores in 1999. After cutting her teeth in the ad biz at the likes of Lowe Lintas, TBWA, Publicis and M&C Saatchi she jumped ship to go back and hone her craft at University of the Arts London. Graduating with a degree in Photography & Fashion Lu re-entered the creative industry as a freelance stylist & producer.
After near a decade styling and producing shoots within fashion, music, and advertising she was entice back to agency life by, at the time, emerging independent shop Brothers and Sisters. Lu successfully established the Art Buying offering at Brothers and Sisters, later managing integrated projects.
Now heading up the Art Buying department at iris worldwide, Lu oversees all photographic/illustration commissioning and production throughout the London agency offering support to the global network.