LJ Watson is Primark’s Creative Brand Manager, she works on building creative teams for projects, managing visual communications and creative brand campaigns. She joined Primark in 2014 as Digital Content Editor, where she was tasked with building content for the launch of Primark.com and the @Primark social media channels. Prior to this LJ worked at WGSN. She joined the trend forecasting company in early 2000 and enjoyed a 13 year career at the agency, where she worked on developing youth marketing trends and insights, traveling the globe capturing street style photos for trend analysis. She then went on to set up and develop the Youth Think Tank department at WGSN focusing on future trends, creative development and insights. LJ is an LCF Fashion Communications Alumni and has also worked as a consultant for Levi’s® Europe, generating Pan-European content, as well as writing for The Face, Vogue, The Daily Telegraph and The Independent.