After completing a Bachelor of Management Studies in International Marketing & Accounting at the University of Waikato, this New Zealand native started her career in advertising. Spending nearly five years at Grey Worldwide, she worked with a wide range of clients including FMCGs, banks, councils and even a clairvoyant whilst in the role of account director. This put her in good standing to move client side which she did shortly after landing in London in 2005. She started working for Telefonica in 2001 just six months before they launched the O2 brand and quickly became Head of Advertising. A further promotion to the Head of Campaigns and Brand Experience meant she was responsible for all ATL and retail campaigns including most recently the popular 'Be More Dog', 'Priority' and 'Refresh' campaigns. Today, she is the Head of Creative, Media & Content at Telefónica.