With over 10 years experience in branding and marketing, Jo now leads the MADE.com brand from its global HQ in London. Overseeing everything from brand strategy and advertising through to building innovation on and offline, content, PR, partnerships, social and influencer/advocacy campaigns.
Previously, Jo worked directly with Diesel's artistic director Nicola Formichetti, responsible for the brand's global creative strategy and international advertising campaigns. Leading creative agency relationships, managing the internal global creative, content, digital and events teams to deliver a consistent marketing message across all online and offline platforms.
Prior to going brand-side, Jo established and ran her own creative agencies, with a focus on social and cultural influencers. Here she created global communication strategies, award-winning content, brand advocacy/influencer programmes, experiential campaigns and delivered trend insights and events for clients including Nike, Gap, Red Bull, Microsoft, PepsiCo, Bacardi Global Brands, Nokia, Diageo & Bestseller.