No exams, no university, no qualifications, knew no one. Messenger in Charlotte Street, copywriter in Berkeley Square, deputy creative director in Charlotte Street, Global Creative Director in Hatton Garden. There's been black beer, sunshine cereals, diamonds, newspapers, chocolate bars, bottles of port, tights that stay up as long as you do, and for the last 12 years toothpaste for sensitive teeth. Now I make dentists nervous in more than 80 countries when I walk into their surgery and point my camera. No actors, no scripts, no directing. Fortunate enough to have worked with John Knight, under Jeremy Bullmore, and around Paul Arden. And to have written possibly the only commercial ever co-directed by Ridley and Tony Scott. Big fan of Frasier, Wenger, Updike, Zen golf, and still believe in Beatles.