Gary started in the creative industry 25 years ago. Inspired by the famous ads of the eighties as a child, he always wanted to create work that his mum would see on TV. Since then his career has seen him produce campaigns for brands such as British Airways, Pizza Hut, EA Games, Harvey Nichols, Gordons Gin and Coors. His work has been recognised in D&AD, Cannes, The One Show, Epica, New York Festivals and The LIA Awards. He joined TBWA Manchester in 2010 and became joint ECD with his long term partner Lisa Nichols shortly after.