Fabio is the Creative Excellence Director at Bacardi Global Brands, where he is charged with leading the European connection strategy, social and digital content as well as delivering major experiential events and strategic partnerships for Bacardi and Grey Goose.
Prior to this appointment, Fabio was a Managing Partner at a number of WPP-owned agencies including Ogilvy & Mather, GTB and Blue Hive where he ran integrated accounts such as Ford and Dove. His remit included leading the development, execution and roll out of global campaigns across all channels including social, digital, experiential and ATL.
Fabio is also a keen photographer who has exhibited his work in the past and is currently working on a long term photojournalistic project capturing the demise of London Cafs: http://fabioruffet.com/tagged/London-Caffs
Fabio has judged and is credited in multiple award winning campaigns, at festivals such as Cannes Lions, Effies, Clios and IPA. He is originally from Buenos Aires, of Italian descent, has lived in London for the last 15 years and with stints in Paris and Sao Paulo prior to that.