As a creative director, my career so far has had a broad span, from my latest work in global fashion retail with companies -Asos and Urban Outfitters-, to glossy monthly lifestyle magazines -Arena and Elle Decoration- and as well serious journalistic settings such as London newspapers -The Guardian and The Observer-. Adept in both online and print and with a breadth of international experience, I see myself mainly as a developer of brand identities. Recently, I have also established my own studio, Studio Ahira, and launched an independent magazine, Essay, as founder and as editor-in-chief. This has been a fulfilment of a long-held dream. It features legendary contributors such as Deborah Orr, Terry Jones, Martin Parr, Scott King and Robin Derrick.