Zhoi works as a freelance art and creative director in Hamburg. His sense for aesthetics was influenced by his education of two cultures: Europe and Asia - Modernity and tradition. The works of him reflect his explosive creativity, which does not follow any trends, but rather has its own ideas and visions. He sees himself as a craftsman who creates design in the form of of timeless elegance. His 15-year-old experience, many important advertising clients such as Jean Paul Gaultier, Philipp Treacy, Manfred Mugler, and many more. He was several times awarded by the Lead Awards as well as the Art Director´s Club. Currently he is also the winner of the GERMAN DESIGN AWARD SPECIAL 2019 for the campaign „Respect each other".