Bookmark/Search this post with
Torsten GATTERDAM
Creative Director | KALTES KLARES WASSER
Torsten Gatterdam grew up in Munich and studied graphic design there with a focus on advertising. Some Munich agencies like R.G.Wiesmeyer or Wüschner, Rohwer, Albrecht or Start Advertising have fascinated him with clients like Aigner, MTV or Schiesser, until Munich became too boring for him as a city.
Then he moved to Dusseldorf / Cologne to work as Creative Director for Breuninger. As a freelancer for his agency Kaltes Klares Wasser, he has increased him pace until he landed in Berlin and spent the last 3 years doing his best for Hess Natur Textilien as Creative Director.
influences
questionnaire
My first job:
My first big job was for AIGNER in London with Tatjana Patitz and Marc Abrahams as a photographer. It was a nightmare, the clothes did not fit at all, she was in a bad mood, but in the end we had 4 great ad motifs for BUNTE Magazine. I was so incredibly proud and totally hooked.
My current job:
In addition to the redesign of my website www.kaltesklareswasser.com (from July!) there is just freshly printed the lookbook, I´ve done for Tanja Hellmuth and her new, exciting label "hellmuth.studios".
My way to now:
I wanted to study Art in Munich, but my parents did not let me. So I came to Communication Design and met many exciting people who even accompany me today. To this day I am very happy about these decision and I look forward to all the amazing people I will meet in the future.
My Inspiration:
I find inspiration everywhere, at every place in the world, but especially in conversation with all sorts of people: old, young, educated, simple, handicaped ... I have to be relaxed and without time pressure, then I absorb everything around me and I am inspired!
My one-piece-of-work I´m proud of:
In the 80s I "designed" T-shirts for ACT UP Munich and sold them on my balcony at the manufacturer's price. We wore them as a group in a kind of flash mob in Munich noble discotheques. It was a political act that drew attention to AIDS through non-verbal communication. This was great fun and then led to a charitable organization that helps people with HIV through donations in their daily lives.
Which disciplines:
Unfortunately, I have no favorite discipline for creative work. Either the artist or designer tourches me deeply as a person or not. Whether that is through language, color, image, sculpture, touch, dance, words, film, poetry, or just personality, plays a subordinate role ...
