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Thomas KANOFSKY
Creative Director | GGH MULLENLOWE
Since 2016 Thomas is Head of Creation at the Frankfurt Office GGH MullenLowe.
After Graduation as Communication Designer from Braunschweig University of Art in Germany with a strong focus on design, packaging and cinematography he started his career at Michael Conrad & Leo Burnett in Frankfurt. After working nearly 6 years at Burnett on different brands like Fiat, BASF, Kraft Foods, Kellogg, Bahlsen Snacks and P&G he moved to Ogilvy where he mainly worked on transportation - Deutsche Bahn.
In 1995 Thomas became Creative Director at Saatchi & Saatchi in Frankfurt. Here he worked on a wide range of consumer categories including Danone, McCain, Schöller Mövenpick as well as Samsung and Novartis. Thomas has also a strong background in telecommunication advertising. He worked for T-Mobile and Sony Ericsson, where he was creatively responsible for EMEA, Western Europe and was part of the global Team. Since 2010 he was also working on Häagen Dazs as part of the global team. On Pampers Thomas took over the role of an European Creative Director to work closely with the global CD while he was also deeply involved in most of the German clients of S&S Frankfurt like for example Union Investment.
His list of awards includes ADC New York, New York Festival, London Advertising Award, Epica and Euro EFFIE. Berliner Klappe Silver, ADC Germany Bronze, Silver and in Cannes several shortlist and Bronze
questionnaire
What was your very first job? What does it feel like to look back at it now?
I started as a Junior Art-Director at Michael Conrad & Leo Burnett in Frankfurt. It was a tough time but lot of fun, too. In those days Copy Writing and Art-Direction was much more focused on the details as it is now.
Please describe, in your own words, what your current job is and what work it entails.
As Creative Director I should inspire and fuel my teams and my clients but most of my time I spend with fixing problems.
How did you discover that the creative world is right for you? Was there a time in your life that you credit to this discovery? Which train of events did bring you to where you are today?
As a kid I always liked to draw or to paint and I spend lot of time my with books about art. Later I discovered the movie world in cinemas which then in the advertising world leads me to film making,
In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?
Ideas could come from everywhere and everyone and that’s why I just travel the world with open eyes.
If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be?
What I really like is the magic of film making. It starts with a little idea written on a piece of paper, comes to life on a crowded set full of talents and film enthusiast and ends with moving pictures full of emotions followed by great music.
