Sven BEHRENS

Sen. Art Director | DONKEY COMMUNICATION

Sven Behrens is a creative based in Hamburg working in fashion, beauty, fragrance and lifestyle. Since working in advertising temporary and puristic designs as well as more sophisticated themes and holistic 360° conceptions are his creative pleasures. 

influences

questionnaire

What was your very first job? What does it feel like to look back at it now? 

My first job was a pitch for DOUGLAS. It was very intense and complex. I learned a lot even though I struggled as a newby to really understand the processes etc. Luckily the agency won the pitch, so I was quite proud to be a part of it.

Please describe, in your own words, what your current job is and what work it entails.

Since I started working, I always worked on fashion, beauty and lifestyle brands – so that is what I still do. I love working with talented photographers and meeting new people that form a great crew – creating an own-able visual identity for each brand that is unique and exciting.

How did you discover that the creative world is right for you? Was there a time in your life that you credit to this discovery? Which train of events did bring you to where you are today?

I’ve always been creative. Since I was a child I wasn’t really „playing“ but drawing. In school my teachers figured out that I was more talented in art than others… so they encouraged me to pursue something „artistic“. I did all sorts of internships when I was still in school. Photography, prop-builing in a theatre, etc. until I became an intern in an advertising agency when I was 17. I knew instinctively that this is would be the job that I want to work in.

In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?

I make sure to constantly meet new talents at go-sees, get to know their work and how they are as a person. It’s crucial to not stay with one style, but evolve and go with the time – especially when your work is based on photography and design. 

If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be?

A couple of years ago I had the chance to work on the new brand identity and several product/campaign relaunches for Aqua di Parma (LVMH). Together with a big team of talented people we dove into the rich history of the brand and created a new look and language that stands for timeless elegance and quality. I still love looking at the results and being reminded what it took to get there.

 

jury

Creative Director | STUDIO AHIRA
Head of Inhouse Agency | E. BREUNINGER
Executive Creative Director | JUNG VON MATT
Marketing Director | STRELLSON
Head of TV | HAVAS WORLDWIDE
Prod Operations Mngr. I OLIVER AGENCY
Managing Creative Director | HAVAS MUNICH
Sen. Art Director | DONKEY COMMUNICATION
Managing Director | BEHIND THE SCENES
Senior Creative | AKQA
Head of Art Buying | JUNG VON MATT
Senior Creative | BBDO
Creative Director for Mercedes-Benz | ANTONI
Head of Creative Services | ESCADA
Founder | BUREAU BRAUNE
Head of Integrated Marketing | HUGO BOSS
CEO | AUBADE
Global Marketing Director | BORGWARD
Executive Creative Director | THJNK
Sr Director Communications | LUFTHANSA
Creative Director | GRABARZ & PARTNER
Senior Creative | INNOCEAN
Creative Director | LUKAS LINDEMANN ROSINSKI
Senior Creative | INNOCEAN
Brand Experience & Brand Design Strategist | VOLKSWAGEN
Senior Creative | SERVICE PLAN
Head of Production | ABOUT YOU
Head of Art Buying | OGILVY & MATHER
Art Director | WORMLAND
Lead Producer | HAVAS
CEO | HESSNATURE
Executive Creative Director | WUNDERMAN
Digital Director | PWC
Creative Director | MUTABOR DESIGN
Head of TV | SELECTWORLD
ECD | PAHNKE MARKENMACHEREI
Executive Creative Director | ANTONI
Creative Head & Publisher | MFK PUBLISHING
Creative Director | KALTES KLARES WASSER
Creative Director | KOLLE REBBE
Exec. Prod. & Head of moving images | ANTONI GMBH
Art Buyer | OTTO
MD & partner | SERVICEPLAN Berlin
Creative Director | JVM
Creative Director | METAPULSE
Senior Creative Manager | SERVICE PLAN
Creative Director | SERVICE PLAN
Executive Creative Director | ANOMALY
Executive Creative Director | ACHTUNG
Group Creative Director | KOLLE REBBE
Director Brand Strategy | VOLKSWAGEN
Sr. Director Creative | UNIVERSAL MUSIC
Advertising Manager | FERRERO
Executive Creative Director | LA RED
Creative Director | HONEY
Executive Producer | PAHNKE MARKENMACHEREI
Sr. Art Dir | LUKAS LINDEMANN ROSINSKI
ECD | ZHOI HY CREATIVE STUDIO
Creative Director | SELECTWORLD
Creative Director | BB 235
Creative Director | DDB BERLIN
Creative Director
Brand Director | HIGHSNOBIETY
CMO | WORMLAND
Creative Director | WE-ARE-OPEN
Creative Director | GGH MULLENLOWE
Creative Director | KEMMLER KEMMLER
Creative Head Marketing | S. OLIVER
Executive Creative Director | KOLLE REBBE
Head of Art Buying | PRODIGIOUS
Head of Art Buying | TRACK
Founder | CFS KRUG
Creative Director
Senior Art Director | FISCHER APPELT
Art Director | AEYDE
Brand Strategist & Mktg | ANDREAS MURKUDIS
Creative Director | MARIO LOMBARDO
Creative Director | RIEGG & PARTNER
Creative Director | ANOMALY
CCO | GREY
Creative Dir. | Deutsche Fussball Liga
Creative Director | MINI - BMW GROUP
Creative & Art Director | INNOCEAN
Head of Brand Marketing | MYKITA
Senior Art Buyer | FCB Hamburg
Sen. Art Director | WORMLAND
Creative Director | ÜBERGROUND
Marketing Director | ELECTROLUX
Head of art buying | SCHOLZ & FRIENDS
Creative Director |
COO & Executive Producer | KURZGESAGT
VP Marketing Director | LILIUM
Creative Arts Consultant | HEIMAT
Art Producer
Creative Director | GRABARZ & PARTNER
Head of Agency Producing | WIRZ
Head of TV & FILM | JUNG VON MATT
Creative Director | MYTHERESA
Executive Creative Director | THJNK
Executive Creative Director | WIRZ
Creative Director | KOLLE REBBE
Creative Director | KOLLE REBBE
CCO | PAHNKE MARKENMACHEREI
Head of Marketing | ZINO DAVIDOFF
Managing Director | ROSENDAHL BERLIN
Executive Creative Director | STRAIGHT
Creative Director | STUDIO CHRISTIAN RUESS
Executive Creative Director | RUSKA MARTIN
Creative Director
Executive Creative Director | TERRITORY
CD & Founder | DONALD SCHNEIDER STUDIO
Director | SCHOBER DESIGN
Chief Creative Officer Germany | HAVAS
Head of Art Buying | PHILIPP UND KEUNTJE
Brand Marketing Mngr. | MYKITA
Managing Director | PRISM
Art Buyer | FREIESARTBUYING
ECD | SERVICE PLAN
Creative Director | OLIVER AGENCY
Marketing Dir. & Art Buyer | WORMLAND
Creative Director | CONDENAST
Creative Director | HONEY
Senior Art Dir.| DONKEY COMMUNICATION
Creative Director | GRABARZ & PARTNER
Creative Director | FRANCES UCKERMANN
Head of TV | JUNG VON MATT
Head of Brand Marketing | EBAY
Lead Creative | APPLE
Senior Art Buyer | GRABARZ & PARTNER
Marketing & Communication Advisor
Creative Director Art | ÜBERGROUND
Director of Photography | LOVED
Head of Art Buying | HEIMAT
Executive Creative Director | HEIMAT
Executive Creative Director | SERVICE PLAN
Head of Marketing | SIEMENS
Owner/Partner | SOLOMON WINTER
Art Buyer | TRACK
Hd. of Creat. Concept & Com. | THOMAS SABO
Creative Director | OTTO
Managing Director | THJNK